Lotte will pre-release 'Ukiyo-e Bikkuriman Chocolate,' a fusion of Bikkuriman and Edo-period Ukiyo-e, in Western Japan starting April 21. This responds to growing interest in Japanese culture, offering a new experience for collectors and fans.
Lotte Co., Ltd. (Shinjuku-ku, Tokyo; Hideki Nakajima, President and CEO) will launch 'Ukiyo-e Bikkuriman Chocolate' in Western Japan ahead of other regions starting Tuesday, April 21, 2026.
As interest in Japanese culture grows worldwide, Ukiyo-e is garnering renewed attention through exhibitions both in Japan and abroad. Reflecting this trend, we decided to launch this product as a project to enjoy Ukiyo-e, the pop culture of the Edo period, in a modern way with a unique Bikkuriman expression.
While Bikkuriman and Ukiyo-e may seem distant, surprising commonalities across eras become apparent, such as the sparkling expression of Bikkuriman and the 'kirazuri' (mica printing) of Ukiyo-e, and the unique deformed expression of Bikkuriman and the 'giga' (humorous exaggeration) of Ukiyo-e. By combining them, we propose a new experience to enjoy Ukiyo-e in a Bikkuriman-like way.
Please enjoy the world view where Bikkuriman characters have time-slipped to Edo.
### ● Product Package
### ● Partial Introduction of the 41 Embossed Metal Sticker Designs
When you line up the characters, a picture based on 'The Great Wave off Kanagawa,' one of the 'Thirty-six Views of Mount Fuji,' is completed in the background!
### ● Partial Introduction of Stickers Expressing Ukiyo-e Masterpieces in a Bikkuriman-like Way
FACT BOX
- Source: PR TIMES
- Category: New Product
FAQ
When and where will Lotte Co., Ltd. begin selling the Ukiyo-e Bikkuriman Chocolate according to the official announcement?
Lotte Co., Ltd., headquartered in Shinjuku-ku, Tokyo and led by President Hideki Nakajima, will start selling the Ukiyo-e Bikkuriman Chocolate in Western Japan on Tuesday, April 21, 2026, ahead of other regions.
What cultural trend does the launch of Ukiyo-e Bikkuriman Chocolate aim to capitalize on, as described in the press release?
The launch aims to capitalize on the growing worldwide interest in Japanese culture and the renewed attention to Ukiyo-e through exhibitions both in Japan and abroad, offering a modern way to enjoy Edo period pop culture.
How many embossed metal sticker designs are featured on the Ukiyo-e Bikkuriman Chocolate packaging, and which classic artwork appears when the stickers are aligned?
The packaging includes a partial introduction of 41 embossed metal sticker designs, and when the characters are lined up, they complete a background picture based on the classic artwork "The Great Wave off Kanagawa," one of the "Thirty-six Views of Mount Fuji."
Which specific artistic techniques from traditional Ukiyo-e are compared to Bikkuriman’s visual style in the product description?
The description compares Ukiyo-e’s kirazuri technique, which uses mica printing for sparkling effects, to Bikkuriman’s sparkling expression, and likens Ukiyo-e’s giga style of humorous exaggeration to the unique deformed expression seen in Bikkuriman characters.
Who is the executive responsible for the announcement of the Ukiyo-e Bikkuriman Chocolate launch, and what title does he hold at Lotte Co., Ltd.?
The announcement was made by Hideki Nakajima, who holds the title of President and Chief Executive Officer at Lotte Co., Ltd., based in Shinjuku-ku, Tokyo.