Lotte Co., Ltd. (Shinjuku, Tokyo; Hideki Nakajima, President and Representative Director) will release 'Nama Choco Pie <Cheesecake>' on June 1st (Mon) as the latest addition to the 'Nama Choco Pie' series, a chilled dessert version of the long-selling 'Choco Pie' brand.

Developed with a 'dairy farming' theme, this product targets the popular early-summer trend of cheese flavors in the chilled dessert market. It is designed to evoke the image of a cheesecake enjoyed on a ranch, characterized by its milky flavor and pristine white appearance. The product features a whipped cream made with creamy mascarpone and a rich cheesecake made with cream cheese, all wrapped in white chocolate, allowing consumers to fully enjoy the abundance of cream.

Product Features

- A new cheesecake flavor that offers a strong sense of milk, perfect as an authentic cake enjoyed with one hand during summer. - Uses two types of cheese (cream cheese and mascarpone) and milky dairy ingredients to create a flavor reminiscent of the bounty of dairy farming. - The design is inspired by a refreshing summer ranch. - Despite its authentic taste, it is designed to be easily eaten without spoons or forks, making it ideal for breaks during work or housework.

Product Overview

- Product Name: Nama Choco Pie <Cheesecake> - Release Date: June 1st, 2026 (Mon) - Sales Area: Nationwide (Supermarkets and Drugstores) - Content: 1 piece - Shelf Life: 5 days - Price: Open price (Estimated retail price around 213 yen, including tax)

FACT BOX

  • Source: PR TIMES
  • Category: New Product