On May 27, 2026, Lotte Co., Ltd. (Shinjuku, Tokyo; President and Executive Officer: Hideki Nakajima) signed a partnership agreement on the promotion of dental and oral health for citizens of Niihama City with Niihama City (Mayor: Takuya Furukawa), the Niihama City Dental Association (Chairman: Yoshiharu Uno), and Kawahara Gakuen's Kawahara Medical University Niihama Campus (School Principal: Yuko Hino). This marks the 27th such partnership agreement Lotte has entered into regarding oral health.

The parties will work together to help Niihama citizens lead healthy and enriched lives by maintaining and improving their oral environments.

Main contents of the agreement: - Promoting dental and oral health for citizens - Raising awareness regarding the importance and correct knowledge of 'chewing' - Raising awareness regarding the correct knowledge for acquiring, maintaining, and improving oral functions - Support for disaster victims, including the provision of supplies during disasters - Other matters necessary to achieve the objectives

Since its founding in 1948, Lotte has leveraged its expertise in 'chewing' and 'xylitol' to contribute to the dental and oral health of the residents of Niihama City.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership