Popular Thai Swimwear Brand 'APRILPOOLDAY' Holds POP-UP at NEWoMan Takanawa! Featuring 'Fashion-Look' Swimwear and Kids' Line for Matching Parent-Child Outfits

Lumine Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Teruyuki Omote) will host a POP-UP for the popular Thai fashion brand 'APRILPOOLDAY' at NEWoMan Takanawa, aiming to foster cultural and human exchange between Japan and overseas markets.

APRILPOOLDAY is a globally popular brand originating from Thailand, known for swimwear that elevates colors and sensibilities inspired by Thai culture into modern designs. Lumine is supporting this first full-scale Japanese expansion through its unique curation.

POP-UP Overview Period: July 1 (Wed) – July 15 (Wed), 2026 Location: NEWoMan Takanawa North 4F '+Lab 4' Hours: 11:00 – 20:00

About APRILPOOLDAY Founded in Thailand in 2013, the brand is known for designs inspired by art and culture, and 'fashion-look' swimwear. It proposes an urban yet playful style rooted in the open culture of Phuket, Thailand.

Concept of the Japan Launch This POP-UP marks the first full-scale launch in Japan, featuring the 2026 collection and a popular kids' line. Customers will receive an original pouch, mirroring the service at the flagship store in Thailand.

Special Event Creative Director Min will visit the store on July 4 (Sat) and July 5 (Sun) at 14:00.

Background Lumine, under its 'Global & Sustainable' vision, acts as a hub connecting Japan and the world. By supporting the expansion of APRILPOOLDAY, Lumine contributes to building a society that respects diversity.