Lush Japan GK is pleased to announce the value of our "Package-Free (Naked)" products, which have been evolved since the brand's inception to pursue sincerity towards the global environment and product quality, as well as our unique container return program for products sold in containers.

Currently, the way plastics impact the global environment, including the soaring prices of plastic raw materials (naphtha), is being questioned worldwide. Amidst this, Lush has consistently focused on selling products without packaging, in a "Package-Free (Naked)" state, since its birth in 1995.

Lush's choice of package-free is not merely about efficiency or cost reduction. It is based on the pure motivation in product creation that, as a company in an industry that utilizes the blessings of nature, "coexisting with the natural environment" is a mission that must be fulfilled. Shaping that belief with unique technology has resulted in business sustainability and unparalleled product value.

"Sincerity Towards Nature" Embodied: Three Innovations of Naked Products

To eliminate packaging, "Shampoo Bars" and "Soaps" have been solidified with formulations that minimize water content. These products not only completely avoid the use of plastics but also feature simple formulations, achieving a high level of "environmental consideration" and "user comfort" simultaneously.

1 Overwhelmingly Simple Formulation Achieved Through Solid Form

Maintaining Quality Without Synthetic Preservatives: "Shampoo Bars" and "Soaps" are designed to eliminate water, which easily breeds bacteria, as much as possible. This allows them to maintain quality without relying on synthetic preservatives (like parabens) (Self-Preserving Formula).

Gentleness with Only What's Necessary: The solid formulation eliminates the need for emulsifiers and thickeners to maintain its state, in addition to preservatives. This extremely simple ingredient composition is designed with a focus on "skin flora," the collection of microorganisms on the scalp and skin, gently cleansing and keeping hair and skin healthy. Simplicity in both packaging and content creates products that are comfortable for both nature and people.

"Shampoo Bars" and "Soaps"

2 Waste-Free Customer Experience Through "Selling by Weight"

Only What You Need, in its Natural Form: The "selling by weight" of solid soaps, cut in-store, offers customers a smart choice to "buy only what they need, minimizing packaging waste." The deep connection with customers who resonate with this philosophy supports the brand's long-term loyalty, not just transient engagement.

3 High Transportation Efficiency Achieved by "One Bar Replaces Three Bottles"

Reducing Logistics CO2 Emissions: One palm-sized "Shampoo Bar" is equivalent to approximately three 250ml bottles of liquid shampoo. This dramatically reduces the weight and volume of packaging not only during manufacturing but also during logistics. We have succeeded in structurally reducing the environmental load (carbon footprint) across the entire supply chain.

【Supplement】Protecting Nature by Changing Form: Container Return Program "BRING IT BACK"

For products that require containers due to their texture, such as refreshing shower gels and skincare, Lush is building a circular economy that does not discard resources. Collected containers are reused as containers or recycled into regenerated plastic materials, promoting initiatives to avoid wasting Earth's limited resources.

"Recycling" Connecting Stores and Customers: Lush uses recycled plastic for its containers. Furthermore, we continue the "BRING IT BACK" program, which collects used containers at stores and provides incentives. Collected containers are reliably recycled into regenerated plastic materials, etc., contributing to resource circulation in society as a whole.

(Reference: https://weare.lush.com/jp/lush-life/our-impact/bring-it-back/)

"Eliminating packaging and simplifying the contents," and "ensuring that necessary packaging is continuously circulated as a resource for society as a whole." Lush will continue to propose concrete options for a sustainable society by establishing business models based on sincerity towards nature, supported by technology and uniqueness.

Contact Information

LUSH (Lush Japan)

0120-125-204

[email protected]

https://www.lush.com/jp/

About Lush

Lush is a 100% vegetarian natural cosmetic brand that uses fresh fruits and vegetables. Approximately 90% of our products are vegan. We aim to contribute to healthy skin and hair with handmade skincare, haircare, and bath products that use essential oils, do not test on animals, and rely as little as possible on synthetic preservatives. Through ethical sourcing and environmentally friendly product development, we strive to make every day fresh and rich, aiming for coexistence between business and nature.

Official website summarizing brand information such as corporate initiatives: https://weare.lush.com/jp/

Official Online Store: https://www.lush.com/jp/

FACT BOX

  • Source: PR TIMES
  • Category: 企業活動