[Released Today] Noa Co-stars with Her Parents for the First Time! New 'AEON Pay' TV Commercial Starts Broadcasting Nationwide!

The new TV commercial for AEON Financial Service Co., Ltd.'s smartphone payment "AEON Pay," featuring talent "Noa" from LUV Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Keita Miyagi), will finally begin broadcasting simultaneously nationwide today, Friday, April 10, 2026.

This commercial is a memorable piece for Noa, realizing her "first co-starring of the three family members" with her father, Taiyo Sugiura, and mother, Nozomi Tsuji. Please pay attention to Noa, who gains overwhelming support from her generation through SNS, standing on the same stage as her parents as an individual talent and showing a relaxed, life-sized expression unique to a family.

Commercial Main Video URL (YouTube): https://www.youtube.com/channel/UCJxV0xMcweF_8cjZi170Msw

Highlights of this commercial: Family dancing to "LOVE Machine" The new commercial released today depicts the warm and vibrant daily life of the "Sugiura Family," known as a close-knit family. The biggest highlight is the dance scene where the three family members perform the masterpiece "LOVE Machine," which once caused a social phenomenon, originally by Morning Musume., to which her mother, Nozomi Tsuji, belonged. Noa also delivers an energetic performance in time with the rhythm, adding a fresh Gen Z charm to the masterpiece loved across generations.

New TVCM Overview Title: "AEON Pay" New CM (15 seconds / 30 seconds) Broadcast Start Date: Sequentially broadcast nationwide from Friday, April 10, 2026 Cast: Taiyo Sugiura, Nozomi Tsuji, Noa Commercial Main Video URL (YouTube): https://www.youtube.com/channel/UCJxV0xMcweF_8cjZi170Msw "AEON Pay" Detail Page: https://www.aeon.co.jp/service/lp/aeonpay/

<Personal Comment> Noa: "Honestly, it feels a bit surreal to shoot a commercial with my family, but I'm incredibly happy. Usually they are just my dad and mom, so...