Sakurako Imai Stars in House Foods' 'Chachameshi' Commercial

Image provided by House Foods Corporation

LUV Inc. announces that actress and model Sakurako Imai has appeared in the new commercial for House Foods Corporation's upcoming product 'Chachameshi' <European-Style Beef Curry> and <Butter Chicken Curry>, launching on Monday, July 13, 2026.

Appearance in 'Chachameshi' Commercial

'Chachameshi' is a new retort curry designed for the 'time-performance era,' requiring no dish or rice—simply heat in a microwave for 1 minute and 20 seconds (600W). As a substitute for rice, it features 'corn rice' (toumorokoshi-mai), made from granulated corn grits, offering a chewy, grainy texture. The product targets young consumers (Gen Z) with busy work or academic schedules who want to quickly and easily enjoy delicious meals.

The commercial features the tie-up song 'CURRY Tabetai feat. Soisauce' by ORANGE RANGE, which began digital distribution on July 13. Imai appears in visuals synchronized with the track. The 15-second version of the commercial is currently available on House Foods' owned media channels.

Compatibility Between Sakurako Imai and 'Chachameshi'

Imai has gained popularity through her authentic, down-to-earth content on social media, consistently sharing her daily life even during busy periods. This resonates with the lifestyle of Gen Z—the target demographic for 'Chachameshi'—who value time efficiency. Her casting reflects the alignment between her personal lifestyle and the product's concept of complete meal preparation via microwave alone.

〈Comment from Sakurako Imai〉

I’m honored to appear in the web CM for House Foods' 'Chachameshi' x ORANGE RANGE tie-up song 'CURRY Tabetai feat. Soisauce'! The shoot was incredibly fun. The CM is now live on the brand website and YouTube—please check it out! The music video will also be released soon, so stay tuned! I’d love to hear your thoughts too! ♪

Tie-up Music Video to Be Released Soon

The full music video will include scenes of Imai appearing in the world of 'CURRY Tabetai feat. Soisauce.' The release date has not yet been finalized, and further updates will be announced as they become available.

Additionally, short-form video ads featuring ORANGE RANGE's song will be targeted to Gen Z audiences on X (formerly Twitter) from July 14 (Tuesday) to August 10 (Monday).

〈Related Links〉

X Post: https://x.com/housefoods_now/status/2076472736587895201?s=20

'Chachameshi' Brand Site: https://housefoods.jp/products/special/chachameshi/index.html

Sakurako Imai Profile

Actress and model represented by LUV Inc. Known for her natural presence and refreshing aura, Imai has expanded her activities on social media and in visual media, including a short film titled 'I'll Get Serious Starting Tomorrow.' She is a rising talent with promising future prospects.

Talent Page: https://luv.co.jp/talent/今井咲麗子/ Instagram: https://www.instagram.com/sakurako_imai_315/ TikTok: https://www.tiktok.com/@sakurako_imai_315

Related Articles

〈From House Foods' 'Chachameshi' New Product Release Announcement〉 https://housefoods.jp/company/news/pdf/newsrelease_20260708.pdf

〈From ORANGE RANGE Official Website〉 https://orangerange.com/news/detail/5589

Company Overview

Company Name: LUV Inc.

Representative: Keita Miyagi, President & CEO

Head Office: 4F, CH Building, 1-22-1 Shibuya, Shibuya-ku, Tokyo

URL: https://luv.co.jp/

Business: Talent management, model casting, advertising agency, events, content marketing, live and video streaming