TAG Heuer Announces Fourth Collaboration with Gulf: The 'TAG Heuer Formula 1 Chronograph x Gulf'

La Chaux-de-Fonds, Switzerland - June 29, 2026: Swiss luxury watchmaker TAG Heuer unveils the 'TAG Heuer Formula 1 Chronograph x Gulf', the fourth collaborative timepiece in its partnership with Gulf. This latest release from a collaboration deeply rooted in racing culture transforms the powerful visual language and extreme mechanical demands of motorsport into a timepiece that radiates commanding presence not only in motion but also at rest. Inspired directly by circuit culture—where color carries meaning, materials support performance, and precision defines every moment.

A Color Code That Symbolizes Racing

Describing Gulf’s entry into motorsport with the word 'subtle' would be entirely inaccurate. Its iconic blue and orange livery was designed to stand out under extreme pressure, ensuring high visibility even at a distance, amid heat and speed. Over time, this color scheme became inseparable from legendary race cars that dominated circuits including the 24 Hours of Le Mans, defining an entire era. Even at full throttle, these colors made an instantly recognizable impact.

This visual identity gained widespread recognition beyond the racetrack, notably through the film 'Le Mans', where Steve McQueen spotlighted Gulf’s racing legacy. In the film, the tension of the machines, the races, and the drivers is vividly portrayed, with the Gulf colors consistently standing out as a powerful visual presence. As a result, the blue and orange livery became an indispensable symbol in the public imagination of motorsport.

At the time, TAG Heuer was already deeply embedded in the world of motorsport, built on a foundation of high-precision timekeeping. Its relationship with Gulf naturally evolved from this shared arena. What unites both brands is a common philosophy: the pursuit of instant recognition and flawless functionality under extreme conditions. In 2026, TAG Heuer and Gulf have once again joined forces to launch the fourth edition of their collaborative watch series, delivering a powerful impact to both motorsport enthusiasts and watch connoisseurs alike.

Two Stripes Racing Across the Dial

The 'TAG Heuer Formula 1 Chronograph x Gulf' directly incorporates motorsport’s visual codes, featuring a dial with clear structure and depth. A blue running track encircles the black opaline dial, creating a bold contrast that defines the overall design. Cutting vertically across the dial, the iconic blue and orange Gulf stripes pay homage to the legendary race cars that made history with this distinctive color scheme.

The chronograph layout seamlessly integrates into this design structure, further emphasizing the instrument-like functional beauty of the timepiece. Skeletonized hour and minute hands lend a lighter, technical impression, enhancing legibility while adding openness to the dial. The geometric indices, inspired by the TAG Heuer Formula 1 collection’s signature color patterns, feature sharper lines that reflect the aesthetics of racing machines.

The tachymeter bezel surrounding the dial incorporates forged carbon inserts—a material deeply associated with high-performance engineering—giving each timepiece a unique identity through its irregular texture. Additionally, colored elements placed between the case and bezel serve as subtle yet intentional accents, visually linking the entire structure to Gulf’s symbolic color palette.

The 44 mm Grade 2 titanium case, sandblasted for a refined finish, combines high strength with lightweight properties, ensuring excellent durability and comfortable wear. The pushers, featuring a distinctive shape with black DLC coating, highlight the mechanical character of the chronograph, while the crown, accented with orange lacquer, serves as a precise visual detail inspired by racing instruments.

On the case back, the Gulf logo is engraved, symbolizing this collaboration. Instantly recognizable to racing fans, this visual identity powerfully communicates the timepiece’s embodiment of the partnership between TAG Heuer and Gulf.

The sandblasted Grade 2 titanium bracelet seamlessly integrates with the case, ensuring durability while delivering a comfortable fit on the wrist. Housed in a special box featuring Gulf’s signature blue and orange colors and an internal logo, this model stands out within the TAG Heuer Formula 1 collection as a limited edition of just 1,000 pieces worldwide.

Some timepieces quietly mark the seconds. This one beats to the rhythm of the race.

<TAG Heuer Formula 1 Chronograph x Gulf>

https://www.tagheuer.com/CBZ208B.BF0009.html

CBZ208B.BF0009 / 913,000 JPY (incl. tax) / On sale July 2026

Automatic winding / Black opaline dial / Grade 2 titanium case / 44 mm diameter / 200 m water resistance / Grade 2 titanium bracelet

www.tagheuer.com X: @TAGHeuerJapan, Facebook: @TAGHeuer, LINE: @tagheuer #TAGHeuer #TAGHeuer

Inquiries

LVMH Watch & Jewelry Japan TAG Heuer TEL: 03-5635-7030