[Limited to 100 fish] Freshly caught coho salmon at a special price: "Minamisanriku Salmon Whole Sale" event on June 7

Minamisanriku town in Miyagi Prefecture is holding its popular annual event, the "Minamisanriku Salmon Whole Sale," on June 7, 2026. The coho salmon, currently in its peak season, will be sold in a limited quantity of 100 at a one-day-only special price. Visitors can also enjoy salmon takeout menus at the event venue, the Minamisanriku Sun Sun Shopping Arcade.

This special "Whole Sale" event, organized by JF Miyagi Shizugawa Branch, was highly popular last year, drawing long queues even before sales began and selling out quickly. It is a spectacular, high-profile event that offers seasonal regional seafood at a one-day-only special price.

Event Overview Date and Time: June 7, 2026 (Sun), from 10:00 Venue: Minamisanriku Sun Sun Shopping Arcade Special Venue Content: Minamisanriku Salmon Whole Sale (Limited to 100 fish) *The event will end once all fish are sold out.

Salmon Gourmet Dishes at Sun Sun Shopping Arcade The Sun Sun Shopping Arcade also offers takeout menus using Minamisanriku Salmon. Please enjoy them in conjunction with the whole sale event.

- Kaisen Marusen: "Minamisanriku Salmon Burger" (460 JPY, tax included): A crispy fried salmon fillet burger topped with plenty of tartar sauce. - Benkei Sushi: "Minamisanriku Salmon Pressed Sushi" (1,350 JPY, tax included): Two types of salmon flavors, vinegar-cured and grilled belly. Takeout only / advance reservations possible. - Yamauchi Fresh Fish Shop: "Minamisanriku Salmon Marinated Ikura Bowl" (2,000 JPY, tax included): A bowl topped with salmon and salmon roe (ikura). Includes miso soup / serving time 9:00–16:00.

About Minamisanriku Salmon Minamisanriku Salmon is a brand of coho salmon farmed in Shizugawa Bay, Minamisanriku, Miyagi Prefecture. Raised in waters where the Oyashio and Kuroshio currents meet, the salmon is known for its perfect fat content and sophisticated flavor. It is a seasonal delicacy of Minamisanriku from spring to early summer. The town also holds the "Minamisanriku Salmon Fair," featuring a variety of dishes at local restaurants and lodging facilities.