Momentum Launches "HYTRA SECURITY," a Website Vulnerability Management Tool for Managing Marketing Tag Assets

Momentum Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kohei Hosoi) has launched "HYTRA SECURITY," a website vulnerability management tool that allows anyone to easily and affordably visualize and manage the risks associated with the increasing number of marketing tags and external scripts essential for website marketing initiatives.

Background: The "Black Box" of Web Marketing

While numerous external tags and scripts are utilized in corporate web marketing, the following issues are becoming more serious in operational environments:

Black box of dependencies: Tags increase with each new initiative, making it impossible to grasp "who put what in, and when."

Delayed response to vulnerabilities (CVE): No means to detect old libraries or confirm the impact of new vulnerabilities on one's own site.

Limitations of manual inventory: No time to manually check the security status of multiple sites or mass-produced landing pages.

Against this backdrop, we have developed this product to systematize the initial inventory of website security and continuously visualize dependencies and vulnerabilities.

Main Features of "HYTRA SECURITY"

This product is an asset management tool specialized for the "inventory" and "visualization" of website marketing code.

1. Inventory and Visualization of Technical Stacks and External Code

Detects technical stacks, external code, tags, etc., that constitute the site and visualizes them as a ledger. This clarifies the site's external dependency structure.

2. Tag Operation Management

Manages detected technical stacks, external code, tags, etc., on the HYTRA SECURITY management screen, functioning as an operational ledger.

3. CVE (Vulnerability) Check for External Code

Detects external JS and technical stack versions in use and automatically cross-references known vulnerabilities (CVE). Supports early detection of security risks.

Inquiries about HYTRA SECURITY: https://www.m0mentum.co.jp/document/hytra-security

Details about HYTRA SECURITY: https://www.m0mentum.co.jp/service/hytra-security

"HYTRA SECURITY" Service Overview

HYTRA SECURITY is a website vulnerability management tool that automatically inventories and visualizes website advertising tags and external scripts.

Despite its affordable pricing, it enables high-quality management without requiring specialized knowledge and supports early detection of security risks such as information leakage.

Inquiries about HYTRA SECURITY: https://www.m0mentum.co.jp/document/hytra-security

Details about HYTRA SECURITY: https://www.m0mentum.co.jp/service/hytra-security

Future Outlook

Through the provision of "HYTRA SECURITY," Momentum will support the improvement of quality across all digital touchpoints, including websites and landing pages that serve as destinations for advertisements.

In the field of digital marketing, while the use of advertising tags and external scripts is increasing, dependencies and vulnerabilities on websites are becoming less visible, raising the risk of damaging corporate brands and consumer trust. HYTRA SECURITY visualizes these hard-to-see risks and provides an environment where marketing, production/development, and security departments can operate websites with a common understanding.

Momentum has been working to improve the reliability of the digital advertising market through brand safety (※1) and ad fraud (※2) measures. In the future, we will expand this expertise not only to the quality of ad placements and ad traffic but also to the quality of websites, landing pages, and acquired data beyond the advertisements.

Momentum will continue to visualize the risks lurking in digital marketing and support the creation of an environment where companies can promote their initiatives with greater peace of mind, thereby making trusted digital touchpoints a social norm.

※1 Brand Safety: Preventing damage to the advertiser's brand image by ensuring that advertisements are not delivered to sites that post illegal content, such as copyright infringement, due to unintended ad delivery.

※2 Ad Fraud: Fraudulent advertising that deceives advertising costs through invalid impressions or clicks using bots or other means.

About Momentum Inc.

Momentum Inc., under the philosophy of "Creating an infrastructure of trust for the digital society," develops and provides solutions to eliminate risks in digital marketing, including ad verification solutions.

We reduce the cost and effort of risk countermeasures related to digital marketing, creating resources for businesses to focus on more essential issues.

URL: https://www.m0mentum.co.jp/