MAVEL Receives "Gold" Certification for Two Consecutive Years in SmartNews Ads Partner Program

MAVEL Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tomohiro Chiba; hereinafter "MAVEL"), a group company of Macbee Planet Inc. that operates an LTV marketing business and advocates "All marketing on a performance basis," is pleased to announce that it has been certified as "Gold" for the second consecutive year in the "SmartNews Ads Partner Program," an accredited agency system provided by SmartNews, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kaisei Hamamoto; hereinafter "SmartNews").

About the "SmartNews Ads Partner Program"

The "SmartNews Ads Partner Program" is a certification system for advertising agencies that handle SmartNews Ads products and services and conduct direct transactions with SmartNews. Partner ranks are determined based on factors such as the advertising agency's sales performance on SmartNews Ads, and the certification ranks consist of five levels: Diamond, Platinum, Gold, Silver, and Bronze.

SmartNews is a media platform with a wide reach to consumers as a news app. By engaging users in the context of daily information gathering, it is one of the advertising platforms that advertisers can easily utilize for marketing strategies that consider everything from awareness to acquisition.

Background of Two Consecutive Years of Gold Certification

As a core company of the Macbee Planet Group, which advocates "All marketing on a performance basis," MAVEL provides digital marketing support that assists advertisers in customer acquisition and LTV maximization.

On SmartNews Ads as well, MAVEL has been working on operational improvements, creative verification, and performance analysis tailored to the platform's characteristics, leveraging the unique information context and broad user reach of a news app. This consecutive Gold certification for two years demonstrates the continuation of such LTV-oriented advertising operation support.

Furthermore, MAVEL is committed to improving advertising quality. In compliance with JIAA's "Guidelines for Ensuring Quality of Advertising Traffic" and "Brand Safety Guidelines," MAVEL promotes the elimination of invalid traffic and the assurance of brand safety. By striving to achieve maximum results for advertisers and provide a trustworthy advertising experience for consumers, MAVEL aims for healthy advertising distribution.

Comment from Tomohiro Chiba, Representative Director of MAVEL

"We are deeply honored to be certified as Gold for the second consecutive year in the 'SmartNews Ads Partner Program.' We sincerely thank everyone at SmartNews for their ongoing support, as well as our advertisers who entrust us with their advertising operations.

In today's rapidly changing advertising environment, we believe that deeply understanding the characteristics of each platform and continuously pursuing operations that lead to results are crucial for contributing to corporate growth.

We will continue to work through our partnership with SmartNews to provide marketing support that delivers more effective results for our advertisers."

"All marketing on a performance basis" Macbee Planet

Macbee Planet is a marketing company that offers services for each funnel stage – awareness, acquisition, and retention – on a performance-based compensation model. With its proprietary tracking technology, the company achieves client customer acquisition with minimized risk through performance-based marketing that predicts LTV and optimizes ROI using the power of "Data x Technology x Consulting."

Company Overview

Company Name: Macbee Planet Inc. Representative: Tomohiro Chiba, President and CEO Location: 3-11-11 Shibuya, Shibuya-ku, Tokyo Established: August 25, 2015 Capital: 2,635 million yen (as of the end of April 2025) Business Activities: LTV Marketing Business Macbee Planet Official Website: https://macbee-planet.com

Company Name: MAVEL Co., Ltd. Representative: Tomohiro Chiba, President and CEO Location: 3-11-11 Shibuya, Shibuya-ku, Tokyo Business Start Date: November 1, 2023 Capital: 88 million yen (as of the end of February 2026) Business Activities: LTV Marketing Business MAVEL Official Website: https://mavel.co.jp