Is buying a home in Tokyo a 'punishment game'? Launch of 'Anabar!', a modest rebuttal to the 120-million-yen era in the 23 Wards

It is becoming increasingly difficult for ordinary people to own homes in Tokyo. In 2026, the average price of a used condominium in Tokyo's 23 Wards surpassed 120 million yen.

In response to this reality, we offer a different option: a realistic form of housing with a total budget in the 40-million-yen range, combining used condominiums with renovation.

MADRE Inc. (Headquarters: Tachikawa, Tokyo) has launched the new brand 'Anabar!'.

Background: Tokyo as a 'Punishment Game' for Home Buyers The Tokyo housing market is currently significantly distorted. - Average used condo prices in the 23 Wards have exceeded 120 million yen, reaching historic highs. - Capital concentration in the city center by overseas investors and power couples. - Home ownership has reached levels that are unrealistic for the average income bracket. As a result, a situation has emerged where 'ordinary people cannot own homes.' Home buying is becoming a game for only a select few.

The 'Anabar!' Proposal 'Anabar!' is a modest rebuttal to this situation. Rather than pursuing only urban convenience or asset value, we focus on the balance between 'quality of life' and 'realistic prices.' To achieve this, we choose 'hidden gem areas' that are not yet excessively priced, rather than so-called popular areas.

A Realistic Solution in the 40-Million-Yen Range 'Anabar!' mainly proposes plans that combine the acquisition of used condominiums with renovation costs, totaling in the 40-million-yen range. - Moving slightly away from the city center. - Letting go of excessive brand value. - Gaining spaciousness and comfort in exchange. This is a proposal to rethink home selection starting from 'how to live,' rather than 'distance to the station' or 'asset value.'

Area Selection Strategy We target suburban areas of Tokyo, centered on the Tama area originating from Tachikawa. - Sufficient natural environment and living convenience. - Areas that have not seen price surges due to excessive popularity. We carefully select properties in such areas and redesign their value through renovation.

Aspiring Lifestyle 'Anabar!' aims to provide 'homes where ordinary people can live richly with manageable repayments.' Reclaiming housing not as an 'asset game,' but as a 'foundation for life.' That is the starting point of this brand.