[Over 100,000 Copies Sold] Bestselling Cookbook 'Atarashii Ie-Chuka' Author Shuto Starts New Serialization in 'Croissant'!

Magazine House, Ltd. (Headquarters: Chuo-ku, Tokyo, President: Shuichi Tetsuo) announced that the recipe book "Easy, Light, Want to Eat Everyday: Atarashii Ie-Chuka (New Home Chinese)" by Chinese cuisine enthusiast Shuto, released in October 2023, has recently surpassed 100,000 copies in cumulative sales.

This book gained popularity through word-of-mouth as a recipe book introducing "authentic Chinese food" eaten in Chinese homes. In 2024, it won two awards at the "11th Recipe Book Award in Japan 2024": the [Recipe Chosen by Professionals Award] and the [Cooking Category Prize]. It continues to enjoy strong sales.

Furthermore, a new serial titled "Shuto's Hearty Chinese Full Bite" will start in the magazine "Croissant" issue 1163 (released on April 10, 2026) published by Magazine House (serialized every other issue).

New Serialization: "Shuto's Hearty Chinese Full Bite" Shuto, who loves Chinese cuisine immensely, currently resides in Shanghai. He spends his days walking around searching for seasonal ingredients and seeking out new flavors. This serialization is a highly anticipated new series for fans, introducing delicious foods encountered during his life in Shanghai and small recipes that can be made at home, shared by Shuto now in his 12th year living in China.

Message from Shuto "During my third stint living in China, I will write about the seasonal flavors I encounter while eating out every day. While feeling the atmosphere of local cafeterias and markets, I will introduce dishes that can also be enjoyed at home. I would be happy if you could feel the breath of China's food culture."