Not Just Scent, a New Skincare-Inspired “Skin-Friendly Fabric Softener*¹” is Born! Featuring Unique Hyaluronic Acid Softening Ingredient*² for a Smooth, “Moist & Fluffy Veil” Feel.

MAISON BLOOM Co., Ltd. (Headquarters: Kita-Aoyama, Minato-ku, Tokyo) is set to launch its new fabric care brand “FANDLY” sequentially from April 7, 2026 (Tuesday) at drugstores, variety stores, supermarkets (excluding some stores), and EC malls (Amazon, Rakuten Ichiba) nationwide.

Believing that clothing that touches the skin requires a skincare approach, familiar hyaluronic acid components from skincare routines have been applied to fabric softener. While retaining the basic functions expected of a fabric softener, FANDLY further coats clothes with a “moist & fluffy veil,” delivering a smooth feel every day and a luxurious lifestyle enveloped in an elegant, perfume-like scent.

FANDLY Concept

### Skin-Friendly New Fabric Softener*¹ FANDLY is a fabric care brand born from a skincare concept to “organize daily life.” Designed with skin care*¹ in mind for clothes, it gently accompanies daily life.

### "Skin-Friendly New Fabric Softener*¹" Applying Skincare Ingredients to Fabric Softener Formulated with a unique blend of hyaluronic acid softening ingredients*² that adhere to fibers and penetrate deep*⁴. It improves clothing flexibility and feel, provides damage care, reduces prickliness caused by friction between skin and clothing, and can also be used for baby clothes. Furthermore, to allow enjoyment of a high-quality fragrance, some natural fragrances*⁵ are used, enveloping users in an elegant, perfume-like scent.

### Two Exquisite Scents The important fragrances in the fabric softener partly use natural fragrances*⁵. The perfume-like, profound scent spreads widely.

Blue Mia Floral Scent

Image is for fragrance impression.