[Rerun] What is the B2B Customer Acquisition Strategy in the Era of Soaring Advertising Costs?

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Search changes disrupt the premise of ad operations With the spread of generative AI, search behavior has changed significantly. Users are now not only comparing and considering traditional search results but also proceeding with information gathering after grasping the key points in advance. In such an environment, B2B companies that have primarily acquired prospective customers through Google Ads will find it increasingly difficult to maintain results with conventional ad placement designs and keyword operations. There is a growing need to review the ad-dependent customer acquisition structure itself.

Difficulty in securing effective leads due to rising CPA In reality, even if ad spending is invested to secure a certain number of leads, the increasing competition and rising cost per click (CPA) often make it unprofitable, leading to an increase in cases that do not result in final business negotiations or sales prospects. Furthermore, with contact points such as document requests and white paper downloads, it is difficult to gauge the level of consideration, and many cases are lost after being handed over to the sales department. Therefore, the evaluation metrics for marketing measures themselves are being shaken. In this situation, companies are facing the challenge of how to consistently attract highly interested, easy-to-convert prospective customers, rather than just focusing on the number of leads acquired.

Webinar strategy to reduce ad dependency In this seminar, we will explain how to utilize webinars as a strategic contact point that handles everything from promoting understanding among prospective customers to creating business opportunities, rather than just a brand awareness measure, in B2B customer acquisition during an era of soaring advertising costs, incorporating the services of Majisemi. We will organize the entire process, from designing planning themes, considering lead generation funnels, appealing to improve participant quality, and post-event follow-up, and specifically introduce how to proceed with marketing that leads to results while reducing ad dependency. Now, more than ever, when Google Ads alone are no longer efficient enough, this content will provide hints for rebuilding a new customer acquisition model centered on webinars.

Organizer/Co-organizer Majisemi Co., Ltd. ■ Cooperation Open Source Utilization Research Institute Co., Ltd.

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Majisemi will continue to hold webinars that "help participants." Past seminar materials and other recruiting seminars can be viewed ▶here.

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