[Rebroadcast] 2026 Comparison of Lead Generation Methods: Webinar on Channel Strategy in the Generative AI Era

Redefining the Value of Lead Generation Channels in the Age of Generative AI The structure of B2B lead generation is undergoing a significant transformation due to the spread of generative AI. Traditional methods such as SEO and advertising are becoming less effective, and the criteria for channel selection are shifting. As AI assists in information gathering and comparative evaluation, companies must re-evaluate which methods are most effective.

Difficulty in Selecting Optimal Channels amidst Diversifying Lead Generation Methods Lead generation methods have diversified with the revitalization of exhibitions and the maturation of webinars. However, since costs, resources, and lead quality vary by channel, it is difficult to find the optimal solution through simple comparison. Consequently, marketing managers are finding it challenging to decide which measures to focus on within limited budgets.

Overviewing and Comparing Lead Generation Methods by Objective This seminar provides an overview of major channels, including exhibitions, conferences, comparison ads, and webinars, organizing their features and use cases. Based on the current state of lead generation in the era of generative AI, the session offers an opportunity to consider the best channel strategy for your company by comparing the strengths and challenges of each method.

Organizer/Co-organizer Majisemi Co., Ltd. ■ Cooperation Open Source Utilization Research Institute Co., Ltd. Majisemi Co., Ltd.

Majisemi will continue to hold webinars that are 'useful to participants.'