Webinar Held on "Comparison of Lead Acquisition Methods for the 2026 Edition (Rebroadcast)"

Details and registration here.

Generative AI Adoption Redefines the Value of Lead Acquisition Channels With the spread of generative AI, the lead acquisition structure in BtoB marketing is changing significantly. It is becoming more difficult to achieve results with traditional methods like SEO and advertising alone, and the criteria for channel selection are also shifting. As AI assists in information gathering and comparative research, companies need to re-evaluate "which method is most effective."

Difficulty in Selecting Optimal Channels Amidst Diversifying Lead Acquisition Methods Lead acquisition methods have diversified with the revitalization of exhibitions and the maturation of webinars. However, the cost, resources, and quality of leads obtained differ for each channel, making it difficult to find the optimal solution through simple comparisons. As a result, marketing managers are finding it challenging to decide which measures to focus on within limited budgets.

Overview of Major Channels and Comparative Review of Lead Acquisition Methods by Objective This seminar will provide an overview of major channels such as exhibitions, conferences, comparative advertising, and webinars, organizing their characteristics and usage scenarios. Based on the current state of lead acquisition in the generative AI era, we will compare the strengths and challenges of each method, offering an opportunity to consider the optimal channel strategy for your company.

Organizer/Co-organizer Majisemi Inc.

Details and registration here.

Majisemi will continue to hold webinars that are "useful for participants."

Past seminar presentation materials and other upcoming seminars can be viewed here.

Majisemi Inc.

3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inquiries: https://majisemi.com/service/contact/