Webinar Held on the Theme: 'How Should Touchpoints with New BtoB Customers Be Designed in the Generative AI Era?'

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Seminar Overview The spread of generative AI is significantly changing the BtoB information gathering process. More and more cases are emerging where prospective customers, who used to gather information in stages through searches, advertisements, comparison sites, and sales interactions, are now using generative AI to organize information in a short time and conduct comparative research before visiting company websites.

Due to these changes, lead acquisition that relies solely on traditional advertising and SEO is becoming increasingly unpredictable in its results. What is now required in BtoB marketing is not simply increasing the number of customer acquisition channels, but designing trusted touchpoints at the timing before and after prospective customers begin their information gathering.

This webinar will explain the design of touchpoints with new BtoB customers in the generative AI era, using the digital events of ITmedia, which has a rich member base, and the webinars of Majisemi as case studies. We will specifically introduce how to differentiate and combine the formation of awareness and interest groups through large-scale conferences with the creation of business negotiation opportunities through webinars focused on specific issues.

・Target Audience

・Those who feel the limitations of lead acquisition through conventional SEO and web advertising. ・Those who want to know how to efficiently design the process from awareness expansion to business negotiation. ・Those who want to create touchpoints that build trust with customers before they contact your company. ・Those who want to efficiently develop new business by utilizing media and webinars.

・Capacity 100 people

・Venue/Method Zoom *The URL will be sent via email shortly before the event. *Please check your email settings to ensure that emails from "osslabo.com" and "majisemi.com" are not marked as spam.

Organizer/Co-organizer Majisemi Inc. ITmedia Inc.

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Majisemi will continue to hold webinars that are "useful for participants."

Past seminar presentation materials and other currently open seminars can be viewed here ▶.

Majisemi Inc.

3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inquiries: https://majisemi.com/service/contact/