MANIC MONDAY Inc. (Location: Meguro-ku, Tokyo / Representative Director: Akane Koga) is pleased to announce the successful conclusion of the "NAKAME SAKURA FESTIVAL" held at Funai Riva in Nakameguro on March 21st (Saturday) and 22nd (Sunday), 2026, which welcomed approximately 5,000 to 5,500 visitors.
Creating a "Place to Connect People"
This event started with the desire to "create a place to connect people." It is an event aimed at community building, serving as a space where relationships and new encounters naturally form, going beyond mere participation as vendors or visitors. At the venue, various connections were made, including interactions between people meeting for the first time and conversations between visitors and vendors. It's a place where value expands through engagement, not just by "visiting." Experiences for Children to "Enjoy Themselves" Children selling popcorn as an experience
As a "child-led experiential event," we offered kids' content that children could enjoy with their own pocket money, which is rare in Tokyo. Through games and interactive booths, we created opportunities for them to choose, play, and enjoy independently. The sight of children engrossed in play and the warm moments spent with families were visible throughout the venue, fostering a gentle sense of unity at the event. Creating Experiential Value Through Diverse Content
The venue featured a convergence of food and beverage, merchandise, and experiential content. 29 food and beverage vendors, 6 kids' content booths, and 9 creators participated in the flea market. Food and beverage booths
Merchandise booths
Content Providers (Games & Experiences)
Five companies collaborated on the kids' area, providing game content planning, execution, and prizes in various forms. Financial and In-Kind Sponsorship (Kids' Area Support)
With the cooperation of 15 companies, we were able to create a safe and enjoyable space for children. Significant Increase Year-on-Year, Growing Attention
The number of visitors reached approximately 5,000 to 5,500, a year-on-year increase of about 25-35%. The number of participating vendors also increased by approximately 26% compared to the previous year, marking significant growth in scale. The total social media reach reached about 1.24 million, receiving considerable response both online and offline. An Event Made Possible by Many Collaborations
This event was made possible through the cooperation of our vendors, sponsoring companies, and all involved parties. The overlapping of their respective aspirations and initiatives created a valuable experience for the visitors.
【Cooperating Companies】
FHG HOTELS THREE GROUP BEAMS TY JAPAN ZIPIT JAPAN CAINZ DIY MARKET Rehello by BOOK・OFF MELLSAVON ISSHI fanatics kitpas Nippon Rikagaku Kogyo Co., Ltd. THE FARM POLLEN Hippopotamus miraic CULTA calif art gallery Mid-Century MODERN (Titles omitted) Gratitude and Future Plans
We will continue to cherish these connections and grow this event into something that brings joy to even more people. Next year, we aim for further evolution by expanding the area and enriching the content. We extend our sincere gratitude to all the vendors, cooperating companies and related parties, and all visitors for making this event possible. Organizer's Comment
This event is made possible through the cooperation of many people, organized by us as a couple. We will continue to nurture this space and grow it into an event that brings joy to more people.
We would be delighted if this event becomes a warm place of connection where everyone involved feels "wanting to come again" and "wanting to be involved again." We look forward to your continued support. If you are interested in sponsoring or exhibiting next year, please feel free to contact us. NAKAME SAKURA FESTIVAL Organizers: Hiroto Kondo & Akane Koga Organizer Profiles 【Hiroto Kondo】 After gaining support from numerous sneaker enthusiasts as a director for a select sneaker shop, he produced his own select shop, "MFC STORE," leveraging his unique sensibility. Currently, he is active in a wide range of fields, including store management, media appearances, and event planning and curation.
【Akane Koga】 A mother of one, she works as the CEO of MANIC MONDAY Inc. While balancing childcare, she values creating a life full of change, proposing a colorful week by offering different products each day of the week. She showcases a life lived authentically as both a mother and a woman.
FACT BOX
- Source: PR TIMES
- Category: News