Marbull X Launches 'Mystery Solving' Engagement Campaign for 'Ecopa MEMBERS' LINE Service in Collaboration with Ecopa and JR Tokai Agency

Marbull X, Inc. (CEO: Shotaro Ogawa, COO: Taku Sato) announced the launch of a 'mystery solving' engagement campaign on the 'Ecopa MEMBERS' digital membership service, available via the official LINE account of the Ogasayama Sports Park Ecopa. This initiative aims to create continuous touchpoints with visitors and provide new experiential value by incorporating gamified content into the Ecopa MEMBERS service. As part of the implementation, mystery-solving activities will be held in Ecopa's natural areas, offering experiences for all ages. Participants can earn points by clearing puzzles and use them to play a gacha game for digital rewards, creating a cycle of visitation, experience, and re-engagement. Furthermore, by collecting and analyzing behavioral data such as participation and completion status on LINE, the organizers will gain insights into user interests and trends, which will be used to optimize future content and communications. Amidst the diversification of visitor touchpoints, facility management faces challenges in building mechanisms for continuous connection and understanding user attributes. This initiative addresses these needs by designing experiences that deepen relationships with visitors while providing new value for daily users.