朝日大學（岐阜縣瑞穗市）的附屬研究機構朝日大學行銷研究所（所長：中畑千弘）進行了關於米飯消費的調查。
在人手不足和成本高漲的背景下，米飯的銷售價格持續飆升。漲價幅度非常大，預計採取對策或正考慮採取對策的人正在增加。本次調查旨在了解現狀：這對米飯的消費行為產生了什麼影響，以及人們是否正在遠離米飯。為此，我們實施了本次調查以掌握實際情況。
「關於米飯消費的調查 ～因價格飆漲導致餐桌的變化～」主要結果
■早餐習慣持續，因價格飆漲而改變米飯吃法的人很少
詢問了因米飯價格飆漲而改變早餐米飯吃法的習慣，比例較高的項目是「主食依然是米飯」、「不吃米飯當早餐／不吃早餐」、「原本主食就不是米飯，吃的頻率也沒有改變」。這些都是維持原有習慣的項目。在表示變化的項目中，例如「主食依然是米飯，但開始選擇其他食材」、「主食曾是米飯，但已改為其他食材」等，脫離米飯的項目比例較高。
早餐大致分為「米飯派」、「其他食材派」、「不吃派」三種類型，米飯價格飆漲後此情況持續。不過，約有兩成的人確實脫離了米飯。雖然目前是少數派，但若價格飆漲持續下去，有朝著脫離米飯的人增加的方向發展的趨勢。
午餐時段，以女性為中心選擇米飯以外食材的人較多
詢問了因米飯價格飆漲而改變午餐米飯吃法的習慣，比例較高的項目是「主食依然是米飯」、「原本主食就不是米飯，吃的頻率也沒有改變」。這兩項在性別上存在差異，前者男性比例較高，後者女性比例較高。此外，還有許多項目顯示女性的比例高於男性。
女性原本選擇米飯作為午餐主食的人就較少，在米飯價格飆漲後，選擇米飯以外食材的人進一步增加。目前的價格飆漲，主要是促使女性在午餐時段遠離米飯的契機。
超過六成的人仍選擇米飯作為晚餐主食
詢問了因米飯價格飆漲而改變晚餐米飯吃法的習慣，比例非常高的項目是「主食依然是米飯」。約六成的人仍選擇米飯作為主食。與早餐和午餐相比，性別差異較小，在多人常一起用餐的晚餐時段，米飯依然扮演著主食的角色。
常見問題
What was the main purpose of the survey conducted by Asahi University Marketing Research Institute?
The survey aimed to understand the actual impact of soaring rice prices on rice consumption behavior and to determine if people are moving away from eating rice.
How did the rice price hike affect breakfast habits?
For breakfast, most people continued their existing habits, with rice remaining the staple for many. However, about 20% showed a trend of moving away from rice, suggesting a potential future shift if prices remain high.
What were the findings regarding lunch consumption?
For lunch, a significant number of people, particularly women, chose non-rice ingredients. The price hike appears to be a catalyst for women to reduce their rice consumption during lunch.
What is the situation for dinner consumption?
Dinner consumption showed the least change, with over 60% of people continuing to choose rice as their staple. Rice remains a central part of dinner, often eaten by multiple family members.
Are people generally moving away from rice due to price increases?
While there's a noticeable trend of moving away from rice for lunch, especially among women, breakfast habits are largely unchanged, and dinner consumption remains strong. The overall trend suggests a nuanced impact across different meals.
