Marketing Partner Co., Ltd., the operator of premium dog food brand POCHI, will launch its 'Environment Month' campaign starting June 5, 2026, in response to World Environment Day. During the campaign period ending June 19, selected snacks in sustainable packaging will be available at a 10% discount.

The campaign covers 11 products: 8 types of paper-packaged snacks and 3 types of eco-packaged snacks. The paper packaging is designed for plastic reduction, featuring a window sized precisely to maintain visibility while complying with paper recycling standards.

The eco-packaging utilizes 'LLDPE film' derived from sugarcane combined with paper bands. This innovation has resulted in a 62% reduction in plastic compared to traditional cylindrical packaging, contributing to lower CO2 emissions.

Founded in 1998 as a pioneer in the premium pet food e-commerce market, POCHI has focused on high-quality products and transparency. Through this campaign, the brand encourages owners to consider the environment that sustains the lives of their dogs.

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  • Source: PR TIMES
  • Category: キャンペーン