Marriott Bonvoy and JAL Announce Strategic Partnership to Enhance Travel Experiences

Marriott International (headquartered in Bethesda, Maryland, USA; President and CEO: Anthony Capuano, hereinafter 'Marriott') and Japan Airlines Co., Ltd. (headquartered in Shinagawa, Tokyo; President and CEO: Mitsuko Tottori, hereinafter 'JAL') are significantly expanding their partnership to offer members exclusive benefits through new mutual status matching for flights and hotel stays.

This collaboration marks the first full-scale initiative between Marriott's award-winning travel membership program, 'Marriott Bonvoy,' and a Japanese airline, and also represents JAL's first strategic partnership with a global hotel group.

A New Chapter in Travel Loyalty Collaboration

This partnership takes the existing cooperation between Marriott and JAL to the next level. Through new initiatives such as 'mutual status matching,' the companies will deliver seamless and comfortable travel experiences from flight to hotel stay.

Members registered with both Marriott Bonvoy and JAL Mileage Bank (hereinafter 'JMB') will not only be able to enjoy benefits from both programs simultaneously but also efficiently achieve higher membership tiers, enriching travelers' experiences beyond anything previously offered.

[Benefits for Marriott Bonvoy Members]

Marriott Bonvoy members will earn JAL FLY ON Points simply by linking their accounts. The number of FLY ON Points awarded varies by Elite membership status, with higher-tier members receiving more points.

Additionally, Titanium Elite and Ambassador Elite members will automatically receive JAL Crystal status or higher based on their accumulated FLY ON Points.

Status

Benefits

Member

・2,000 FLY ON Points annually

Silver Elite

・5,000 FLY ON Points annually

Gold Elite

・10,000 FLY ON Points annually

Platinum Elite

・20,000 FLY ON Points annually

Titanium Elite

・30,000 FLY ON Points annually

・Automatic status match to JAL Crystal or higher based on accumulated FLY ON Points

Ambassador Elite

・40,000 FLY ON Points annually

・Automatic status match to JAL Crystal or higher based on accumulated FLY ON Points

[Benefits for JAL Mileage Bank (JMB) Members]

JMB members will be able to seamlessly join Marriott Bonvoy's loyalty program, enjoying enriched travel experiences through status matching and accelerated pathways to higher membership tiers. This partnership grants access to over 10,000 Marriott Bonvoy participating hotels and resorts worldwide, along with elite-only benefits such as room upgrades and late check-out. Additionally, JMB members holding Sapphire status or higher will automatically receive corresponding Marriott Bonvoy Elite status.

Status

Benefits

JMB Member

(Customers without FLY ON status)

・Earn Marriott Bonvoy Silver Elite status after 6 stays within 6 months

Crystal

・Earn Marriott Bonvoy Silver Elite status after 4 stays within 6 months

Sapphire

・Status match to Marriott Bonvoy Silver Elite

・Earn Marriott Bonvoy Gold Elite status after 10 stays within 6 months

JGC Premier

・Status match to Marriott Bonvoy Gold Elite

・Earn 10,000 Marriott Bonvoy Points after 16 stays within 6 months

Diamond

・Status match to Marriott Bonvoy Gold Elite

・Earn 15,000 Marriott Bonvoy Points after 16 stays within 6 months

・In the first year only, earn Marriott Bonvoy Platinum Elite status after 10 stays within 6 months

Diamond Metal

・Status match to Marriott Bonvoy Gold Elite

・Earn 15,000 Marriott Bonvoy Points after 16 stays within 6 months

・Earn Marriott Bonvoy Platinum Elite status after 10 stays within 6 months

Comment from John Toomey, Chief Commercial Officer, Asia Pacific (excluding Greater China), Marriott International

"This groundbreaking partnership with JAL further advances Marriott's 'Hyper-Local Strategy.' Through collaboration with leading companies in each market, we aim to deliver unprecedented value to our members. By linking Marriott Bonvoy and JAL's mileage programs, members will enjoy greater recognition, richer benefits, and faster access to these rewards. We will also provide new opportunities to further enhance the value of travel experiences."

Comment from Shingo Nishida, Executive Officer and Head of Mileage & Lifestyle Business Division, Japan Airlines

"This partnership represents a significant step forward in enhancing benefits and engagement for our valued customers. Through our collaboration with Marriott Bonvoy, we are expanding JAL's value beyond air travel to include hotel experiences, enabling our members to enjoy richer travel experiences and new opportunities to achieve higher membership status in both programs more quickly."

About Japan Airlines

Japan Airlines (JAL) was established in 1951 and, as a member of the oneworld® Alliance, operates a fleet of 234 aircraft as of March 2026, offering a network to 413 airports in 71 countries worldwide in partnership with alliance carriers (*).

Certified as a '5-Star Airline' by Skytrax and 'World Class' by APEX, a North American non-profit airline association, JAL is advancing toward realizing its 'JAL Vision 2035' with safety as its foundation. Under the brand slogan 'Soaring Together,' JAL aims to be an airline group that delivers 'authentic experiences that delight the five senses, support for taking new steps, and connections that enrich life' in every aspect of daily life and beyond.

For more details, please visit the website: https://www.jal.co