When will the new Ice Blue collection from BERING be launched?

The collection will be launched on Friday, April 10, 2026, and Friday, April 24, 2026.

Which company is launching the new watch collection in Japan?

Martha International Co., Ltd., located in Tokyo, is launching the collection.

What inspired the design and colors of the BERING brand?

The BERING brand is inspired by the vast and endlessly clear nature of the Arctic.

Which specific BERING model won the Good Design Award in 2025?

The representative basic model from the Classic Scandinavian Series won the award.

What are the key design features of the model 11935-007?

It combines a hairline-finished stainless steel case with an ice blue color.

【BERING】Ice Blue Collection Expressing the Immutable Beauty of Nature Woven by the Arctic Sky and Ice

Published Apr 10, 2026 8:00 PM ・ Updated Jun 18, 2026 8:13 PM ・ 2 min read ・ Source: PR TIMES

Martha International Co., Ltd. announces the launch of BERING's new 'Ice Blue' collection on April 10 and April 24, 2026. Inspired by the Arctic, the collection features a serene ice blue hue, accentuating BERING's signature minimalist design. Featured models include the award-winning Classic Scandinavian Series and the Classic Mini Series.

Martha International Co., Ltd. (Location: 1-7-9 Nihonbashi Kakigaracho, Chuo-ku, Tokyo TQ Kayabacho 4F, President and CEO: Hiroshi Yoshino) will launch the new 'Ice Blue' collection from the Danish design watch brand "BERING" on Friday, April 10, 2026, and Friday, April 24, 2026. URL: https://bering.jp/lp/iceblue_2026/

A quiet and beautiful color "Ice Blue" BERING is a brand born from inspiration drawn from the vast nature of the Arctic. Ice blue, which expresses the beauty of the endlessly clear Arctic, is one of the indispensable colors for expressing the brand, and it further accentuates BERING's unique sharp and modern minimalism.

Classic Scandinavian Series／11935-007 This is an ice blue color variation from the brand's representative basic model, which won the Good Design Award in 2025 for its practical and universal design, composed of only the minimum necessary elements without waste. It is a beautiful piece that combines the cool texture of the hairline-finished stainless steel case with ice blue.

Classic Mini Series／11022-368 Keywords: BERING, Bering, Nordic, Denmark, watch, wristwatch, Arctic, glacier, ice blue

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Source: PR TIMES
Category: New Product
Products / services: Classic Scandinavian Series／11935-007 / Classic Mini Series／11022-368

【BERING】Ice Blue Collection Expressing the Immutable Beauty of Nature Woven by the Arctic Sky and Ice

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