Nihon Maruten Shoyu Co., Ltd. (Tatsuno City, Hyogo Prefecture; Representative Director and President: Kaiki Nobuga), in collaboration with Hyogo Prefecture, is conducting a project through the Kiss FM KOBE radio program 'Shakariki' to develop seasonings for enjoying locally produced ingredients. The 53rd installment in this series is a seasoning themed around 'pork belly', a local Hyogo ingredient.
The program solicited opinions from listeners based on the theme of 'pork belly'. Using listeners' eating habits as a reference, the 'Samgyeopsal Yangnyeom no Moto' was commercialized and has been on sale since Friday, April 10, 2026, on the official online shop's web-exclusive product page (https://www.maruten-shop.com/item_list/016/), limited to 100 bottles.
This project aims to let more people know about locally produced ingredients and to work with listeners to figure out the best recipes to enjoy them. In a short period of about four weeks—from recipe prototyping to radio voting and product sales—they create seasonings that enhance the deliciousness of various ingredients. The 'Samgyeopsal Yangnyeom no Moto' sold this time was developed based on the theme of local Hyogo 'pork belly', incorporating feedback from Kissner (listeners). It is a product packed with dedication, created through the segment 'Yes, this is the Hyogo Ingredient Maruten Development Room' on Kiss FM KOBE's 'Shakariki'. To use, simply mix it with julienned white leeks! Cut a block of pork belly into 1-2 cm widths, cook it, and then cut it into bite-sized pieces with scissors! We recommend wrapping the meat and seasoning together in sanchu (lettuce). It features the umami of gochujang and miso, combined with the punch of garlic and sesame oil, resulting in a flavorful and mild taste.
Nihon Maruten Shoyu will return the expertise cultivated through over 200 years of soy sauce brewing to the people of its native Hyogo Prefecture in the form of seasonings that make dining enjoyable. Please take this opportunity to enjoy a seasoning that makes ingredients developed based on the 'voices' of the people of Hyogo Prefecture taste delicious.
'Samgyeopsal Yangnyeom no Moto' Product Overview
[Sales Start Date] Friday, April 10, 2026
[Quantity/Price] Product Name: Samgyeopsal Yangnyeom no Moto 100ml PET Sales Price: 270 yen (tax included) * Limited to 100 bottles, ends when sold out * Up to 5 bottles per person
[Where to Buy]
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Kiss FM KOBE