Debut in Niigata: Asakusa Imagawa-yaki Specialty Shop 'Tsuki no Usagi'

'Tsuki no Usagi' will make its first foray into Niigata at AEON MALL Niigata Kameda Inter on June 1, 2026.

'Tsuki no Usagi' is a shop specializing in freshly baked Imagawa-yaki from Asakusa. Its pre-existing locations have seen high popularity, selling over 2,000 units daily. With this new expansion into Niigata, the company aims to create a store experience that appeals to a wide range of generations.

### Commitment to Ingredients

- Red Bean Paste: Uses the paste featured on the TBS program 'Matsuko's Unknown World.' Crafted from 100% Hokkaido adzuki beans cooked in direct-fire copper pots, highlighting a refined, natural sweetness. - Sugar: Uses top-tier 'Oni-zara' sugar. Refined to 99.9% sucrose, it pursues a crisp, clean sweetness. - Dough: Developed without eggs to accommodate those with allergies, using domestically produced wheat to achieve a texture that is both fluffy and moist.

### Store Information

- Store Name: Asakusa Imagawa-yaki Tsuki no Usagi - AEON MALL Niigata Kameda Inter Store - Opening Date: June 1, 2026 (Mon) - Location: 1-1-1 Shimohayadoriyanagida, Konan-ku, Niigata City, Niigata Prefecture (Co-located with Daikanyama Candy apple) - Operating Hours: Follows facility operating hours

### Brand & Company Overview

- Operator: MARU Co., Ltd. (Coletus Daikanyama 7F, 2-5 Daikanyama-cho, Shibuya-ku, Tokyo) - Official Website: https://tsukinousagi.co/

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  • Source: PR TIMES
  • Category: News