[First Landing in Toyama Prefecture] Praised by Matsuko! Asakusa Imagawayaki 'Tsuki no Usagi' Using 70-Year-Old Anko to be Grandly Opened at Aeon Mall Takaoka on July 16, 2026!

MARU Co., Ltd. (Headquarters: Shibuya-ku, Daikanyama-cho, Tokyo; Representative Director: Yoshisa Nishino) will open its freshly baked imagawayaki specialty store, 'Tsuki no Usagi,' on July 16, 2026 (Thu) on the 1st floor of Aeon Mall Takaoka in 'Takaoka Marche.'

(Adjacent to Candyapple)

'Tsuki no Usagi' is an imagawayaki specialty store that has seen many customers visit since its opening at its pre-opening location, selling approximately 2,000 imagawayaki per day.

With wait times sometimes reaching up to 90 minutes, it has been well-received by customers seeking freshly baked, fragrant imagawayaki.

This Aeon Mall Takaoka store, in response to such demand, will be the first store in Toyama Prefecture to expand into the Hokuriku region.

[The Reason It's Chosen by Many Customers is the Balance of Anko and Dough]

'Tsuki no Usagi' imagawayaki are freshly baked Japanese sweets that emphasize the balance between anko (bean paste) and dough.

The anko is from a long-established anko maker that was featured on TBS's "Matsuko's Unknown World."

We use 100% Hokkaido-grown adzuki beans, focusing on their flavor, aroma, and good texture, to create a refined sweetness that brings out the original taste of the beans.

Carefully finished in a direct-flame copper kettle, it features a deep flavor that allows you to fully appreciate the taste of the ingredients.

[Commitment to Sugar]

The sugar used is 'Onizarato.' Onizarato is the highest grade of granulated sugar and has won the Monde Selection Gold Award for three consecutive years. Onizarato is a highly pure white granulated sugar, refined to 99.9% sucrose, by removing impurities and minerals to the limit from sucrose, the natural sweetness stored in plants such as sugarcane and sugar beets.

As the refinement of sucrose, the main component of sugar, is repeated, sucrose molecules bond together, resulting in larger sugar crystals. By using 'Onizarato,' a highly transparent, highest purity white granulated sugar with an average particle size of 3.7 mm for making anko, we pursue a refreshing sweetness that cannot be achieved with ordinary sugar.

No preservatives or colorings used: safe and secure with additive-free manufacturing.

The sight of them being baked on-site allows customers to feel the charm of freshly baked goods, making it a place they want to stop by even while shopping.

The Aeon Mall Takaoka, where we will be opening, is a large commercial facility visited by many customers, including families, for shopping, dining, and holiday outings.

At 'Tsuki no Usagi,' we aim to create a store that will be familiar to local customers as a freshly baked Japanese sweet that can be easily enjoyed during a shopping break.

Freshly baked imagawayaki are not only a convenient snack to enjoy on the spot but also an easy choice for gifts for family or as small souvenirs.

Products for Sale

At the Aeon Mall Takaoka store, we will sell 'Tsubuan' (chunky red bean paste) and 'Custard' as year-round imagawayaki. Both are priced at 230 yen (excluding tax).

We also plan to sell limited-edition products such as sweet potato paste and chestnut paste depending on the season.

Since they can be purchased individually, they are easy to enjoy as a snack while shopping, or as a thoughtful gift for family or a small souvenir.

Tsubuan: A classic product where you can enjoy the flavor and texture of adzuki beans. 230 yen (excluding tax) Custard | A gentle sweetness that is easy to eat. 230 yen (excluding tax)

Store Information

Store Name Asakusa Imagawayaki Tsuki no Usagi Aeon Mall Takaoka Store

Opening Date July 16, 2026 (Thu)

Location 1F, 383 Shimofumae, Takaoka City, Toyama Prefecture, 933-0813

Takaoka Marche (Adjacent to Candyapple)

Business Hours Subject to facility business hours

Products Handled Imagawayaki Year-round products

Tsubuan / Custard Each 230 yen (excluding tax)

Seasonal limited editions also available

About the Brand

Asakusa Imagawayaki 'Tsuki no Usagi' is a specialty store for imagawayaki, focusing on freshly baked deliciousness.

Brand Concept: "A moment of comforting Japanese sweetness."

Fluffy dough, carefully prepared anko, and an impressive brand mark.

An auspicious 'Gift from the Moon' - also suitable for gift-giving.

'Tsuki no Usagi' is an auspicious brand that views the imagawayaki as the 'moon' and the rabbit as a symbol of 'leap,' 'good fortune,' and 'rising luck.'

As imagawayaki featuring a leaping rabbit motif, they are well-received as gifts for loved ones. It is a Japanese sweet brand that values both traditional familiarity and a sense of cleanliness that makes it appealing in modern commercial facilities.

We are creating a familiar brand that makes people want to choose it not only for everyday snacks but also as a gift for their family.

Company Overview

Company Name MARU Co., Ltd.

Location Koretas Daikanyama 7F, 2-5 Daikanyama-cho, Shibuya-ku, Tokyo

Business Activities Operation of restaurants, development of food brands

Brand Asakusa Imagawayaki Tsuki no Usagi

Official Website https://tsukinousagi.co/

Official Instagram https://www.instagram.com/tsuki_usagi_asakusa