[Selling 2,000 Items Daily] Long-Established Red Bean Paste Shop's "Tsuki no Usagi" Imagawayaki to Grand Open Second Store in Aichi Prefecture at Aeon Mall Nagakute on July 10, 2026!

MARU Co., Ltd. will officially grand open its freshly baked imagawayaki specialty store "Tsuki no Usagi" on July 10, 2026 (Fri) on the 1st floor of Aeon Mall Nagakute.

While pre-sales have been ongoing in the area adjacent to Candyapple since mid-June at the Aeon Mall Nagakute store, we will officially commence full-scale operations as the freshly baked imagawayaki specialty store "Tsuki no Usagi" on July 10, 2026 (Fri).

Since its debut in Aichi Prefecture at mozo Wonder City, "Tsuki no Usagi" has welcomed a large number of customers right after opening, selling approximately 2,000 imagawayaki per day.

At the pre-sale store, there were days with waits of up to about 90 minutes, indicating strong customer satisfaction for freshly baked imagawayaki.

This Aeon Mall Nagakute store will be our second store in Aichi Prefecture, opened in response to such demand.

[Reason for Being Chosen by Many Customers: Balance of Red Bean Paste and Dough]

"Tsuki no Usagi" imagawayaki are freshly baked Japanese sweets that emphasize the balance between red bean paste and dough.

We use 100% Hokkaido-grown adzuki beans, focusing on their flavor, aroma, and texture. The red bean paste is simmered to achieve a refined sweetness that brings out the natural taste of the beans, and it is additive-free and fragrance-free.

At "Tsuki no Usagi," we generously fill each imagawayaki with red bean paste and bake them with care.

About Products for Sale

At the Aeon Mall Nagakute store, we will sell "Tsubu-an" (chunky red bean paste) and "Custard" as year-round products. Both are priced at 230 yen (excluding tax).

Limited-edition products will also be available depending on the season.

As they can be purchased individually, they are easy to enjoy as a snack while shopping, or as a treat for family members or a small gift.

Tsubu-an: A classic product where you can enjoy the flavor and texture of adzuki beans. 230 yen (excluding tax) Custard: A gentle sweetness that is easy to eat. 230 yen (excluding tax)

Store Information

Store Name Asakusa Imagawayaki Tsuki no Usagi Aeon Mall Nagakute Store

Opening Date July 10, 2026 (Fri)

Location 501 Katsunyu-zuka, Nagakute City, Aichi Prefecture, 480-1128

(Adjacent to Candyapple)

Business Hours Subject to facility business hours

Products Handled Imagawayaki Year-round Products

Tsubu-an / Custard 230 yen (excluding tax) each

Seasonal limited editions also available

About the Brand

Asakusa Imagawayaki "Tsuki no Usagi" is a specialty store that focuses on the deliciousness of freshly baked imagawayaki.

The brand concept is: "A moment of comforting Japanese sweetness."

Fluffy dough, carefully prepared red bean paste, and a memorable brand mark.

An Auspicious "Gift from the Moon" - Also Suitable for Gift Giving

"Tsuki no Usagi" is an auspicious brand, interpreting "Tsuki" (moon) as imagawayaki and the rabbit as a symbol of "leap forward and good fortune."

As imagawayaki with a leaping rabbit motif, they are well-received as gifts for loved ones. It is a Japanese sweet brand that values both traditional approachability and the cleanliness that makes it easy to choose in modern commercial facilities.

We are creating a brand that is familiar and makes you want to choose it not only for everyday snacks but also as a gift for your family.