Maruyanagi Oguraya Co., Ltd. (Higashinada-ku, Kobe; President: Yuji Yanagimoto), a manufacturer of steamed beans, tsukudani, and boiled beans, is launching the "Muscle Day & Steamed Bean Day SNS Campaign" on its official Instagram and X accounts to coincide with "Muscle Day" on May 29 and "Steamed Bean Day" on June 4. Participants can enter by following the official Maruyanagi SNS, watching the collaboration video featuring Nakayama Kinnikun and Maruyanagi-kun, and answering a quiz. A total of 10 winners (5 from X, 5 from Instagram) will receive a set of Maruyanagi products.

Campaign Overview: - Period: May 29, 2026 (Fri) to June 4, 2026 (Thu) 23:59 - Prizes: Maruyanagi product assortment (10 winners total) - How to enter: Follow the official account, watch the collaboration video, and comment the answer to the quiz on the campaign post. - Quiz: "How many times does Kinnikun say 'Power!' in the video?" (A: 1, B: 3, C: 5)

Nakayama Kinnikun, who served as the Steamed Soybean PR Ambassador for two consecutive years, is serving as the "Steamed Soybean & Steamed Barley PR Ambassador" for 2026. The video features him singing along with the company mascot, Maruyanagi-kun.

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  • Source: PR TIMES
  • Category: marketing_campaign