FURFUR, a women's brand operated by MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / CEO: Hiroyuki Kondo), will release a digital catalog for its 2026 summer collection under the theme 'Quiet Room' on its official online store and the EC department store USAGI ONLINE starting from 12:00 PM (noon) on Thursday, April 23, and will simultaneously begin accepting pre-orders.

'Quiet Room'

Time spent in a quiet place, forgetting the hustle and bustle of the city.

I want to be my natural self, not someone who captivates others.

Right now, what I want to choose are feminine clothes that lift my spirits.

The elegance of structured silhouettes, the sweetness of ruffles, the relaxed feel shown by lace and tutus.

Proposing a lady style that effortlessly wears refined romanticism.

Hiding a dignified strength within prettiness.

FURFUR 2026 SUMMER COLLECTION

LOOK

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Blouse ¥18,700 Skirt ¥13,200 Tie ¥9,350 Bag ¥14,300 Socks ¥2,970

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Blouse ¥16,500 Tunic ¥18,920 Pants ¥19,800 Shoes ¥10,450 Brooch ¥6,930

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Bag ¥12,650

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Blouson ¥16,500 Bustier ¥20,900 Pants ¥19,800 Bag ¥12,650 Shoes ¥20,900

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Bag ¥13,200

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Tank top ¥7,920 Skirt ¥24,200 Necklace ¥7,700 Bag ¥10,450

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Dress ¥9,900 Bag ¥13,200 Shoes ¥20,900

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Tunic ¥16,940 Knit ¥15,400 Earrings ¥11,000 Bag ¥13,200

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Dress ¥26,400 Bracelet ¥11,000 Bag ¥14,300

and more...

* All prices include tax

About catalog release and pre-order sales

Along with the catalog release, we will start accepting pre-orders for summer collection items on our online store and USAGI ONLINE.

Thursday, April 23, 12:00 (Noon) Catalog release, pre-orders begin

FURFUR OFFICIAL ONLINE STORE: https://furfurfur.jp/ ■ USAGI ONLINE: https://usagi-online.com/

About FURFUR

BRAND CONCEPT 'Feminine mode wears' Sprinkling a touch of humor and the essence of mode into feminine, refined delicacy. 'Feminine mode wears' that makes you feel strong while being supple and elegant. Leading women who love highly sensitive clothes to a romantic and happy mood.

SHOP Starting from the Laforet Harajuku store where numerous cultures and trends have been born, it operates a total of 8 stores: Lumine Shinjuku 2 store, Shibuya PARCO store, Ikebukuro PARCO store, Lumine Yokohama store, JR Nagoya Takashimaya store, Umeda EST store, and FUKUYA ADDICT store.

OFFICIAL ONLINE STORE https://furfurfur.jp/ ■ USAGI ONLINE https://usagi-online.com/brand/furfur/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: USAGI ONLINE
  • Products / services: 2026 SUMMER COLLECTION 『Quiet Room』