MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo) is launching its women's brand "FRAY I.D" and will release the 2026 Summer latest collection catalog, themed "AFTER GROW," on the FRAY I.D Official Online Site and the EC department store USAGI ONLINE on May 7th (Thursday).
~AFTER GROW~
Beautiful even from behind.
Sophisticated designs and high-quality materials accompany women leading busy lives, leaving a graceful afterglow in fleeting moments.
The key colors are sheer blue and yellow. A fresh color palette embodying transparency and positive energy. This season's FRAY I.D SUMMER COLLECTION is depicted with high-quality materials and minimalist designs.
Dress ¥22,440 Knit tops ¥22,990 / Skirt ¥17,930 Earrings ¥7,480 / Shoes ¥17,600 / Bangle ¥7,920 Dress ¥22,440 / Shoes ¥17,600 Necklace ¥8,910 Blouse ¥16,940 / Pants ¥19,910 Necklace ¥12,100 Shoes ¥19,910 Tops ¥19,910 / Pants ¥18,920 Necklace ¥8,910 / Bangle ¥7,920 Dress ¥29,920 / Earrings ¥6,600 Shoes ¥17,600 Scarf ¥9,460 Bustier ¥14,960 / Pants ¥18,920 Scarf ¥9,460 / Shoes ¥19,910 Dress ¥26,950 / Shoes ¥17,600 Shoes ¥17,600 Jacket ¥24,200 / Tops ¥17,930 / Pants ¥19,910 Bag ¥44,000 / Shoes ¥17,600 Bag ¥34,100 Bag ¥44,000 Dress ¥25,300 / Shoes ¥17,600 Bag ¥16,170 Earrings ¥8,580
*All prices include tax.
・About the Release
Project Page Release Date: May 7th (Thursday) from 12:00 (noon)
Official Online Store: https://fray-id.com/
MASH STORE Download URL
iOS: https://apps.apple.com/us/app/mash-store/id1623326415
Android: https://play.google.com/store/apps/details?id=jp.co.ms_lab.mashstore&pli=1
*App download is free. ■USAGI ONLINE: https://usagi-online.com/brand/frayid/
BRAND CONCEPT
Styling designs that will lead the coming era.
To bring back the original "joy" of wearing clothes, we combine high-quality and elegant "elegance" with advanced and self-expressive "mode" to propose a new generation of modern career wear.
It is a brand that breaks with the past and enjoys the real achievement of a "fashionable everyday" through directions that make fashion enjoyable. ■Official Online Store: https://fray-id.com/ ■Instagram: https://www.instagram.com/fray_id/ ■USAGI ONLINE: https://usagi-online.com/brand/frayid/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: USAGI ONLINE
- Products / services: AFTER GROW