What is the name of the material used in LILY BROWN's UV PROTECTION Series launched on May 20?

The material used is called LUMISHADE by SOLAMENT®.

When did LILY BROWN announce the release of its new UV PROTECTION Series?

LILY BROWN announced the series on May 20.

Which brand launched the UV PROTECTION Series featuring LUMISHADE by SOLAMENT® on May 20?

The brand LILY BROWN launched the UV PROTECTION Series.

What type of protection does the LILY BROWN UV PROTECTION Series offer besides UV defense?

It also blocks near-infrared rays using LUMISHADE by SOLAMENT®.

When did the LILY BROWN UV PROTECTION Series become available in stores?

The series became available in stores starting May 27.

[LILY BROWN] New 'UV PROTECTION' Series Combining UV Defense and Fashion Debuts

Published May 20, 2026 7:00 PM ・ Updated Jun 14, 2026 3:44 PM ・ 2 min read ・ Source: PR TIMES

LILY BROWN, a brand under Mash Style Lab, announced the 'UV PROTECTION Series' on May 20, featuring proprietary 'LUMISHADE by SOLAMENT®' material that blocks both UV and near-infrared rays. The series balances fashion and functionality, with store availability starting May 27.

LILY BROWN, a women's brand managed by Mash Style Lab Co., Ltd. (HQ: Chiyoda-ku, Tokyo; President: Hiroyuki Kondo), announced its 'UV PROTECTION Series' on Wednesday, May 20, 2026, at 12:00 PM. Pre-orders are available starting today via the official online store, the EC department store USAGI ONLINE, and the MASH STORE app. The series will be released sequentially at retail stores starting Wednesday, May 27.

'LUMISHADE by SOLAMENT®' is a proprietary material designed to gently care for skin and body from solar radiation. It blocks both UV rays and near-infrared rays, reducing skin damage from sunlight and preventing temperature increases inside clothing (blocks over 90% of UV rays and over 70% of near-infrared rays, based on internal company research).

Near-infrared rays have longer wavelengths than UV rays, penetrating deep into the skin. As they carry heat, they cause damage to skin tissue and are a cause of 'photo-aging,' which leads to wrinkles and sagging. The 'LUMISHADE by SOLAMENT®' was developed to increase shielding against these rays. The lineup includes high-design, functional items such as frill-cut cardigans, jackets, and dresses.

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Source: PR TIMES
Category: New Product
Products / services: LUMISHADE by SOLAMENT®

[LILY BROWN] New 'UV PROTECTION' Series Combining UV Defense and Fashion Debuts

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