What is the launch date of VOICES CULTURE's first collection at Mila Owen in Japan?

The first VOICES CULTURE collection launched at Mila Owen on May 22, 2026.

Which brand distributed VOICES CULTURE's debut collection exclusively in Japan as of 2026?

Mila Owen distributed VOICES CULTURE's debut collection exclusively in Japan.

How many PVC sandal models were included in VOICES CULTURE's initial release with Mila Owen?

The initial VOICES CULTURE release with Mila Owen featured four PVC sandal models.

What type of materials are used in the VOICES CULTURE sandals sold by Mila Owen?

VOICES CULTURE sandals sold by Mila Owen are made from sustainable PVC materials.

Which company owns the fashion brand Mila Owen that launched VOICES CULTURE in Japan?

Mash Style Lab owns Mila Owen, the brand that launched VOICES CULTURE in Japan.

Mila Owen Launches South Brazil's Sustainable Brand 'VOICES CULTURE' Exclusively in Japan

Published May 22, 2026 7:00 PM ・ Updated Jun 14, 2026 3:12 PM ・ 3 min read ・ Source: PR TIMES

Mila Owen, a brand under Mash Style Lab, has signed an exclusive Japanese distribution agreement with Brazilian footwear brand VOICES CULTURE. The first collection featuring four minimalist, sustainable PVC sandal models launched on May 22, 2026.

Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Hiroyuki Kondo) has announced that its women's brand 'Mila Owen' has signed an exclusive distributor agreement with 'VOICES CULTURE,' a footwear brand from Southern Brazil. As the first official retail partner in Japan, Mila Owen launched the debut collection of four sandal models on May 22, 2026, at 12:00 PM JST through its official online store, the 'MASH STORE' app, and USAGI ONLINE.

VOICES CULTURE originated from Zen Design, a furniture accessory manufacturer founded in 2004 in Bento Gonçalves, South Brazil. Rebranded in 2020 as a PVC (full plastic) footwear and accessory brand, it operates under the philosophy that 'fashion should be intentional, functional, and long-lasting.' The brand focuses on minimalism and sustainability, creating sophisticated products designed for longevity.

The initial collection includes: 'FOLK,' a minimal double-strap sandal with adjustable buckles; 'MIMO-ART,' a platform sandal featuring gold and silver ornaments; 'SMOOTH FLOW ART,' a flat sandal with elegant accents; and 'GYPSI,' a basic thong sandal. All models incorporate ergonomically designed footbeds and stable platform structures to ensure maximum comfort.

Prices range from 4,620 to 8,800 yen (tax included). Following the online launch, the products will be available at Mila Owen stores nationwide starting early June 2026.

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Source: PR TIMES
Category: New Product
Organizations: VOICES CULTURE / Zen Design
Products / services: FOLK / MIMO-ART

Mila Owen Launches South Brazil's Sustainable Brand 'VOICES CULTURE' Exclusively in Japan

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