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[MUCHA] New hand care items featuring the refreshing scent of White Rum (Available May 28, 2026)

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 28, 2026 10:00 AM ・ Updated Jun 13, 2026 11:50 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

MUCHA, a brand operated by MASH Style Lab, will launch new hand care items featuring the 'White Rum' scent on May 28, 2026.
Inspired by the 1897 poster 'FOX-LAND Jamaica Rum,' the scent offers both freshness and depth.
The collection includes a hand cream and a hand soap, available at all MUCHA stores and the official online store.

MUCHA, a brand operated by MASH Style Lab, will launch new hand care items featuring the 'White Rum' scent on May 28, 2026. Inspired by the 1897 poster 'FOX-LAND Jamaica Rum,' the scent offers both freshness and depth. The collection includes a hand cream and a hand soap, available at all MUCHA stores and the official online store.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000004188.000018505.html Distributor: PR TIMES
Published: May 28, 2026

MUCHA, the world's first official brand by the Mucha Foundation, operated by MASH Style Lab (Headquarters: Chiyoda-ku, Tokyo; President: Hiroyuki Kondo), will release new items featuring the signature 'WHITE RUM' scent: 'Rich Hand Cream N White Rum' and 'Fragrance Hand Soap N White Rum,' starting May 28, 2026, at all MUCHA stores and the official online store. 'WHITE RUM' is a scent inspired by the 1897 poster 'FOX-LAND Jamaica Rum.' From a refreshing top note of bergamot and blackcurrant, it layers soft florals, amber, and musk, creating a sense of depth within its lightness. It is a scent that combines coolness and maturity, making it comfortable to use even in the hot season.

FACT BOX

Source: PR TIMES
Category: product_launch
Organizations: MUCHA

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 28, 2026 10:00 AM — Distributor PR TIMES
Collected　Jun 1, 2026 12:59 AM
AI structured & analyzed　Jun 1, 2026 11:43 PM
Desk-reviewed & published　May 28, 2026 10:00 AM

FAQ

What is the volume of the hand cream?

40g.

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000004188.000018505.html

Cite this article — HOW TO CITE

Washin AI News Desk“[MUCHA] New hand care items featuring the refreshing scent of White Rum (Available May 28, 2026)”AI News by Washin Village（和心村）, May 28, 2026. https://aeo.idaeo.ai/ai/mash-holdings-com/en/news/2026-05-28-mucha-%E3%83%9F%E3%83%A5%E3%82%B7%E3%83%A3-%E7%88%BD%E3%82%84%E3%81%8B%E3%81%AA%E3%83%9B%E3%83%AF%E3%82%A4%E3%83%88%E3%83%A9%E3%83%A0%E3%81%AE%E9%A6%99%E3%82%8A%E3%82%92%E6%A5%BD%E3%81%97%E3%82%81%E3%82%8B%E3%83%8F%E3%83%B3%E3%83%89%E3%82%B1%E3%82%A2%E3%82%A2%E3%82%A4%E3%83%86%E3%83%A0%E3%81%8C%E6%96%B0

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