【MIESROHE】First Collaboration Items with NEW ERA® Now Available for Pre-order from June 3

MASH Style Lab Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Hiroyuki Kondo), which operates the women's brand MIESROHE, will begin accepting pre-orders for two first-ever collaboration items with headwear and apparel brand NEW ERA® on Wednesday, June 3, via the official online store and the EC department store USAGI ONLINE. The items are scheduled for release in early July.

This is the first collaboration with the global headwear brand NEW ERA®.

The cap is modeled after the popular 9THIRTY™, known for its soft fit, and uses water-repellent ripstop material.

Deliberately avoiding a front design, the cap features minimalist embroidery on the back, a signature of MIESROHE, making it functional yet suitable for adult city use.

The cup-hem tank top features MIESROHE's special embroidery on the back, making it a simple yet standout piece in any coordinate.

The collection seamlessly bridges functionality and mode.

Item Lineup

<Item 1>

【MIESROHE|NEW ERA®】Cap

Color: BLK, BEG

Size: Free Price: 8,360 YEN (tax included)

A collaboration cap based on NEW ERA®'s popular 9THIRTY™ model with water-repellent functionality.

The back features embroidery of the words left by the architect Mies van der Rohe, whom MIESROHE reveres: "der liebe gott steckt im detail" (God is in the details).

Made from lightweight ripstop fabric with a slight sheerness, designed for easy city use. The front is intentionally logo-free, making it easy to match with any outfit.

BLK

BEG

<Item 2>

【MIESROHE|NEW ERA®】Cup-Hem Tank Top

Color: CGRY

Size: Free Price: 9,900 YEN (tax included)

A stylish collaboration cup-hem tank top with a fade finish. The back features MIESROHE's special embroidery, making it a standout piece even when worn alone.

NEW ERA®

NEW ERA is a US headwear and apparel brand founded in 1920 with over 100 years of history. It is the exclusive official cap supplier for Major League Baseball. While its roots are in sports, it has gained high support in fashion and culture through numerous collaborations with brands and artists and by continuously creating new styles and product categories. It offers a diverse lineup including the standard baseball cap 59FIFTY®, apparel, and bags.

MIESROHE

Debuted on March 3, 2022. MIESROHE is named in honor of the master of universal space philosophy, Ludwig Mies van der Rohe.

【Concept】 Universal Design & Just Mode Clothing that feels universal design and just the right amount of mode.

Less is more. & God is in the details.

【Message】 Minimalist design that blends into any background—city, greenery, water—while being functional, comfortable, and stress-free, promoting well-being. Manufacturing always considers sustainability and environmental contribution. The brand proposes fashion design for sensitive, independent women who do not believe in overdressing.

【MIESROHE's 5 Promises】 1. Easy for anyone to wear 2. Flexibility in use 3. Simple and self-evident 4. Lightweight and roomy 5. Clear information on product environmental contribution

A pure and clean fashion brand that always conveys a sense of just the right amount of mode.

Official Online Store: https://miesrohe.jp/ ■Instagram: @miesrohe_ (https://www.instagram.com/miesrohe_/) ■LINE: MIESROHE (https://liff.line.me/1645278921-kWRPP32q/?accountId=468udspn)