ecostore JAPAN will start year-round sales of its popular eucalyptus fabric softener on June 10, 2026. A limited-edition 10th-anniversary laundry set in a washable paper bag will also be released.
ecostore JAPAN is making its seasonal 'Fabric Softener Eucalyptus' a permanent product starting June 10, 2026, available in a 500mL bottle ($990) and a 1L refill pack ($1,650). This plant-based softener is free of silicones, synthetic fragrances, and colorants, utilizing natural essential oils for a refreshing scent. In celebration of its 10th anniversary in Japan, the brand is also releasing a limited-edition 'Eucalyptus Laundry Set' for $2,750 on the same day. The set contains three 500mL products (fabric softener, laundry liquid, and delicate wash) packaged in a reusable washable paper bag made from natural cellulose. Additionally, key visuals featuring wooden clothespins were designed by photographer Now Okamoto. A social media campaign will run from June 24 to July 8, offering personalized art and product sets to winners. Sales begin June 10 at the Atre Ebisu store and official online shop, followed by select Cosme Kitchen and Biople stores on June 17, and other retailers on July 1.
FACT BOX
- Source: PR TIMES
- Category: business
FAQ
What are the product names and prices for the new year-round eucalyptus softener?
Fabric Softener <Eucalyptus> 500mL for 990 JPY (tax included) and Fabric Softener <Eucalyptus> Refill Pack 1L for 1,650 JPY (tax included).
When and where will the Fabric Softener <Eucalyptus> be released?
It launches on June 10, 2026 at Atre Ebisu and the official online shop, on June 17 at select Cosme Kitchen and Biople stores and MASH GO GREEN STORE, and on July 1 at other drugstores and supermarkets.
What is included in the limited-edition Eucalyptus Laundry Set and what is the price?
For 2,750 JPY (tax included), it includes Fabric Softener <Eucalyptus> 500mL, Laundry Liquid <Eucalyptus> 500mL, Delicate & Wool Wash 500mL, and an original washable paper bag.
Who created the key visual for the release and what is unique about their art?
It was created by clothes pin photographer Now Okamoto, who uses wooden clothes pins without any adhesives so they can be reused for laundry afterwards.
What are the details of the SNS giveaway campaign?
Running from June 24 to July 8, 2026, users can comment with ideas they want Now Okamoto to create. 1 Grand Prize winner gets a custom artwork and special set, while 9 others win the laundry set.