gelato pique cafe Unveils New Original Bear Motif Goods! Three New Items Featuring the Popular Crepe-Holding Charm, Plush Toy, and Cute Chubby-Shaped Mug Available from June 19

Mash Food Lab Co., Ltd. (President and CEO: Kazuhiko Kanazawa, headquarters: Chiyoda City, Tokyo), operator of gelato pique cafe (hereinafter 'Pique Cafe'), will begin sequentially releasing three new original goods featuring its popular bear motif starting June 19, 2026.

Alongside a charming mug with an adorable expression, new items include a charm and plush toy holding the popular menu item, 'Butter and Sugar Crepe.' This heartwarming and playful collection captures the essence of Pique Cafe, inviting customers to pick them up instantly.

Product Lineup

・Pique Cafe Bear Mug ￥3,520

Colors: Off-White / Brown

The chubby-shaped design, modeled after the bear's face, features an original mold crafted with meticulous attention. The brand logo is embossed on the back of the face, adding a subtle accent. This item is perfect for daily coffee or tea time.

・Pique Cafe Crepe Bear Charm ￥4,510

Colors: Beige / Brown

A bear charm holding the 'Butter and Sugar Crepe.'

Made with the soft moco moco fabric unique to gelato pique, this special design features the Pique Cafe logo. Its voluminous shape adds a stylish accent when attached to bags or pouches.

・Pique Cafe Crepe Bear Plush Toy ￥5,940

Colors: Beige / Brown

Crafted with gelato pique’s signature soft moco moco fabric, this plush toy brings the adorable bear and the popular crepe to life in 3D. With its round shape and irresistibly soft texture, every detail reflects careful craftsmanship. Perfect as room décor or a gift.

※The plush toy will be available exclusively at select stores.

※All prices include tax.

Sales Period

Pique Cafe Bear Mug / Pique Cafe Crepe Bear Charm: From Friday, June 19, 2026

Pique Cafe Crepe Bear Plush Toy: From Thursday, June 25, 2026

Sales Locations: All Stores

* The plush toy is available at stores marked with an asterisk.

≪gelato pique cafe≫

* Shibuya Hikarie Store

* Tamagawa Takashimaya S.C. Store

* Omotesando Hills Store

* Ikebukuro Sunshine City Store

* Lumine Tachikawa Store

* Mitsui Outlet Park Mihama Store

* Gotemba Premium Outlet Store

* Sano Premium Outlet

* Kobe Sannomiya Premium Outlet Store

* Mitsui Outlet Park Osaka Kashiwara Store

* Matsuzakaya Nagoya Store

* mozo Wonder City Store

* Mitsui Outlet Park Hokuriku Oyabe Store

* Kanazawa Forus Store

* Korinbo Atrio Store

* Solare Plaza Store

* Okinawa Outlet Ashibinaa Store

≪gelato pique cafe creperie≫

* Atre Ebisu Store

* Gotemba Premium Outlet Store

* Mitsui Outlet Park Kisarazu Store

* Mitsui Outlet Park Jazz Dream Nagashima Store

* Lumine Ikebukuro Store

* Mitsui Outlet Park Sendai Minato Store

* Sashio Premium Outlet

* Tōki Premium Outlet

* Tosu Premium Outlet

About gelato pique cafe

Born from 'gelato pique,' a loungewear brand known for comfort, gelato pique cafe is a cafe brand centered on the concept of 'adult desserts.' With 'comfort food' as its core concept, it prioritizes each customer’s health and happiness, offering carefully selected ingredients in thoughtfully designed, pleasant spaces.

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About Mash Food Lab Co., Ltd.

Part of the Mash Group, which operates numerous fashion and beauty brands, Mash Food Lab aims to bring joy to people’s lives through food. Focusing on deliciousness, the company promotes daily eating habits that are good for the body. By emphasizing high-quality ingredients and total production of service and space, it delivers diverse experiences of delicious, fun, and beautiful moments.