Matsui Whisky 'Daisen Sherry Cask' Wins First Gold Medal at ISC 2026!

Matsui Shuzo (located in Kurayoshi City, Tottori Prefecture) is pleased to announce that 'Matsui Whisky Daisen Sherry Cask' has won its first Gold medal at the International Spirits Challenge (ISC) 2026, one of the most authoritative spirits competitions held in the UK. Other products in the same series also received Silver medals. Notably, the 'Daisen Sherry Cask' improved its rating from Silver in the previous year to Gold this time. This award is not merely an evaluation of 'cheap and good.' It is proof that in strict blind tastings where brands and prices are hidden, it competed purely on 'taste' against world-renowned premium whiskies costing several times more and was highly rated. We want people to enjoy this authentic taste, recognized globally, not just on special occasions but also in casual daily moments. The suggested retail price for the 'Daisen' series is in the 1,000 to 2,000 yen range. It is never easy for a whisky in this price range to receive a Gold medal in an international competition crowded with premium bottles costing tens of thousands of yen. However, we have continued to improve our quality because of our strong desire for people to enjoy truly delicious whisky not only on special occasions but also at the daily dinner table or during relaxing times. 'The best taste within reach for your everyday life.' With this belief, we will continue to strive to create whisky that delivers excitement beyond its price. The feature of 'Daisen Sherry Cask' is its unique 'barrel-shaped bottle' that is recognizable as whisky at a glance. While it has been popular as a gift or interior item due to its appearance, the step up from Silver to Gold in this competition has proven to the world that its 'contents' are the real deal. With the recent whisky boom, rarity and price tend to attract attention, but our goal is a whisky that people will purely enjoy as 'delicious' when they drink it without any preconceptions. Its taste, which maximizes the individuality of the cask while remaining affordable, was highly evaluated again in blind tastings. The 'world-recognized taste' is not a distant existence. We want you to enjoy world-class taste casually with familiar drinks that can be bought at your local supermarket or liquor store. Please experience the superior quality available in the 1,000 to 2,000 yen range.