Establishment of New "Environmentally Conscious Product Guidelines" and an Original Eco-Friendly Logo, the "FACE to EARTH Mark"

MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kiyoo Matsumoto), which operates over 3,600 drugstores and dispensing pharmacies across all 47 prefectures in Japan and 98 stores in six areas primarily in Asia (as of the end of December 2025) under the group philosophy of "Creating the common sense of the future and changing people's lives," has established new "Environmentally Conscious Product Guidelines." These guidelines are aimed at promoting the use of environmentally friendly materials in the packaging of its private brand (PB) products to increase the ratio of such items.

To clearly communicate to customers that a product meets the standards of these guidelines, the company will begin to feature its unique environmentally friendly logo, the "FACE to EARTH Mark," on its PB products.

By making it "more familiar and easier to choose" things that are good for the environment, we will aim to realize a sustainable society together with our customers.

【About the FACE to EARTH Mark Granting Criteria】

Based on MatsukiyoCocokara & Co.'s materiality of "Thinking about the health of the planet," we have newly established the "FACE to EARTH Mark Granting Criteria" as an initiative related to product packaging materials to curb the environmental impact of PB products throughout the entire supply chain (from product manufacturing to the customer).

In addition to the conventional environmental 3R actions of "Reduce," "Reuse," and "Recycle," we will continue with five initiatives to protect the health of the planet by incorporating "Renewable" and "Protection."

【About the FACE to EARTH Mark】