MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kiyoo Matsumoto), operating under the group philosophy of "Creating the common sense of the future and changing people's lives," with over 3,600 drugstores and pharmacies across all 47 prefectures in Japan and 98 stores in six areas, primarily in Asia (as of the end of December 2025), has established new "Environmentally Conscious Product Guidelines" to promote environmentally friendly materials in the packaging of its private brand (PB) products and increase their proportion.

To clearly communicate to customers that a product meets the standards of these guidelines, the company will begin applying its original environmentally conscious logo, the "FACE to EARTH Mark," to its PB products.

By making environmentally friendly choices "more familiar and easier to pick up," we aim to realize a sustainable society together with our customers.

【About the FACE to EARTH Mark Application Criteria】

Based on MatsukiyoCocokara & Co.'s materiality of "Considering the Earth's Health," we have established new "FACE to EARTH Mark Application Criteria" as an initiative related to the packaging materials of our products to reduce the environmental impact of PB products throughout the entire supply chain (from product manufacturing to customer delivery).

In addition to the traditional 3Rs of environmental action—"Reduce," "Reuse," and "Recycle"—we will continue our five initiatives to protect the Earth's health by incorporating "Renewable" and "Protection."

【About the FACE to EARTH Mark】

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  • Source: PR Times
  • Category: News