MatsukiyoCocokara Launches Next-Gen 'CPI Hydro Protein' under New Brand 'PERFORMA-X' with Pro-Level Anti-Doping Certification

MatsukiyoCocokara & Co. (Headquarters: Bunkyo-ku, Tokyo; President: Kiyoo Matsumoto), which operates over 3,600 drugstores and pharmacies across Japan and 98 stores in six overseas areas, is renewing its 'matsukiyo LAB Athlete Line' into a new brand called 'PERFORMA-X.' This new brand aims to lead athletes beyond their limits through its 'PERFORM' concept combined with 'X,' representing the intersection of mind and body and infinite possibilities.

Ahead of the brand relaunch, the company will release 'matsukiyo LAB CPI Hydro Protein (Lemon / Mixed Berry)' on May 11th. This product utilizes 'CPI Protein' (Collagen Peptide Isolate), which is gaining attention as the 'third protein' following whey and soy.

Key features of the CPI Protein include: 1. High protein content of approximately 90%. 2. Lactose-free design, catering to the common lactose intolerance among Japanese people and reducing stomach discomfort. 3. A clear, water-like taste that eliminates the typical milky or soy-like texture of traditional proteins.

Furthermore, the brand has upgraded its anti-doping certification from 'Informed Choice' to the more rigorous 'Informed Sport.' This ensures that the product meets the strict standards required for professional athletes to consume it with peace of mind. The product will be available for 5,378 yen (tax included) for a 900g bag at Matsumotokiyoshi and Cocokarafine group stores and online.

In addition to the product launch, the company is expanding its support programs for individual athlete ambassadors, strengthening its commitment to creating environments where young athletes can thrive in their respective sports.