Matsunaga Seika is opening the second store of its 'SHIRUKOTTE' brand, which combines gifts and a cafe, in Okazaki City on April 3, 2026.
Matsunaga Seika Co., Ltd. (President & Representative Director: Kunihiro Matsunaga) will grand open 'SHIRUKOTTE Okazaki', the second store of its new business format brand 'SHIRUKOTTE' that fuses gifts and a cafe, on Friday, April 3, 2026.
Following the success of the first store, the Komaki flagship store, which has become a popular destination visited by 86,000 people annually, the decision was made to open a store in Okazaki City.
### ■ What is SHIRUKOTTE?
It is a brand aiming to be loved by locals for a long time by inheriting the mindset of 'Shiruko Sand'.
It is a coined word combining SHIRU (to know / Shiruko Sand) and KOTTE (pinecone, representing the 'Matsu' in Matsunaga Seika). It offers a cafe space where you can relax, along with Japanese-Western eclectic gift sweets that inherit the 'spirit' of Shiruko Sand.
* 'Shiruko Sand' itself is not sold here.
[Features of SHIRUKOTTE Okazaki Store]
### 1. Numerous Limited Items Introduced
- Okazaki store exclusive sweets and baked goods
- Limited-edition tin with an original illustration by popular designer 'killdisco'
- A vast lineup of premium sweets perfect for gifts
(Note: The image caption mentions 'Spice Cookie Tin 2,538 yen (tax included)')
FACT BOX
- Source: PR TIMES
- Category: New Product
FAQ
When and where will the second SHIRUKOTTE store open, and who is the president of the parent company?
The second SHIRUKOTTE store, named SHIRUKOTTE Okazaki, will grand open in Okazaki City on Friday, April 3, 2026, and the parent company Matsunaga Seika Co., Ltd. is led by President and Representative Director Kunihiro Matsunaga.
How many visitors does the flagship SHIRUKOTTE store in Komaki attract each year, and what does this figure suggest about its popularity among locals?
The Komaki flagship SHIRUKOTTE store receives approximately 86,000 visitors annually, indicating it has become a highly popular destination for locals and tourists seeking its unique gift and cafe experience.
What are the linguistic components of the brand name SHIRUKOTTE, and what cultural symbol does the word KOTTE represent for Matsunaga Seika?
SHIRUKOTTE combines the Japanese word SHIRU, meaning 'to know' or referencing Shiruko Sand, with KOTTE, meaning 'pinecone', which symbolizes the 'Matsu' element in Matsunaga Seika’s name and heritage.
Which popular designer contributed the illustration for the limited‑edition tin at SHIRUKOTTE Okazaki, and what is the listed tax‑included price of the Spice Cookie Tin?
The limited‑edition tin sold at SHIRUKOTTE Okazaki features an original illustration by popular designer killdisco, and the Spice Cookie Tin is priced at 2,538 yen, tax included.
What exclusive sweets, baked goods, and premium gift items are available at the newly opened SHIRUKOTTE Okazaki store, and does it sell the original Shiruko Sand sweets?
Customers at SHIRUKOTTE Okazaki can purchase store‑exclusive sweets and baked goods, a limited‑edition tin illustrated by killdisco, and a wide range of premium gift sweets, but the original Shiruko Sand sweets are not sold there.