Matsuya Foods Co., Ltd. (Headquarters: Musashino, Tokyo; President: Kazutoshi Kawarabuki) announces the launch of the 'Uma Toma Cheese Beef Bowl' at Matsuya restaurants—known for beef bowls, curry, set meals, and other rice bowls—starting at 10:00 AM on Tuesday, April 7, 2026.

A bowl combining 'Beef Bowl' with rich, melting cheese and Uma Toma sauce. An addictive taste where the thrill of Uma Toma, the punch of garlic, and the acidity of tomato intertwine.

The taste of Matsuya's highly popular 'Uma Toma' (Umami Tomato) finally makes its appearance in collaboration with the 'Beef Bowl'. It is an appetizing bowl consisting of the beef bowl generously topped with rich, melting cheese and boldly smothered in Uma Toma sauce. The Uma Toma sauce thoroughly mixes with the beef and cheese, finishing it into an irresistible taste that you won't be able to stop eating after one bite. Please take this opportunity to enjoy the long-awaited fusion menu, where the strong umami of garlic and the refreshing acidity of tomatoes spread to create a rich harmony.

Product Details Product Name: Uma Toma Cheese Beef Bowl Small: 660 yen Uma Toma Cheese Beef Bowl Regular: 690 yen Uma Toma Cheese Beef Bowl Extra Meat: 860 yen Uma Toma Cheese Beef Bowl Large: 910 yen Uma Toma Cheese Beef Bowl Extra Large: 1,090 yen * Prices include tax. * Available for takeout. For takeout, miso soup requires a separate fee. * Shareholder complimentary tickets can be used for the above menu items.

Release Date: Tuesday, April 7, 2026, from 10:00 AM

Target Stores: Matsuya stores nationwide, excluding some locations * Please contact stores directly regarding sales availability.

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  • Source: PR TIMES
  • Category: New Product