[Matsuya] 4th Installment of Matsuya's 60th Anniversary Project: Launch of 'Matsuya's Selectable 60-Type Lunch Set'

Matsuya Foods Co., Ltd. (Headquarters: Musashino, Tokyo; President: Kazutoshi Kawarabuki) announces the launch of the 'Matsuya's Selectable 60-Type Lunch Set' at 'Matsuya' locations serving beef bowls, curry, set meals, and other bowls, starting at 11:00 AM on Tuesday, April 7, 2026.

In honor of the 60th anniversary, there are 60 combinations to choose from with 6 main dishes and 10 side dishes! Bringing 'excitement' to your daily lunch! We developed the menu with the concept of 'never getting tired even if you come every day.' Exclusively during the lunch time of 11:00 to 15:00, we have realized an overwhelming variety at a great value price. You can freely choose your combination according to your mood and preference for the day. In the case of a regular beef bowl and side combination, you can enjoy lunch at an affordable price starting from 530 yen.

Selectable Mains (6 types): Beef Bowl, Spicy Green Onion and Egg Beef Bowl with plenty of green onions, Daikon Radish with Ponzu Sauce Beef Bowl, Kimchi Beef Bowl, Cheese Beef Bowl, Uma-Toma Cheese Beef Bowl Selectable Sides (10 types): Raw Vegetables, Raw Egg, Soft-Boiled Egg, Pickles, Mt. Fuji Kimchi Cola, Pork Miso Soup, Cold Tofu, Domestic Grated Yam, Potato Salad with Raw Vegetables Price: From 530 yen (tax included) You can enjoy it at a '30 yen' discount compared to the total individual prices. You can customize your own 'ultimate set' to match your mood that day. *The contents of 'Pickles' vary by season and store.

Long-awaited new release! 'Uma-Toma Cheese Gyu-meshi' Matsuya's popular 'Uma-Toma' series fuses with the beef bowl for a new appearance. The refreshing acidity of the special Uma-Toma sauce and the rich, melting cheese maximize the umami of the beef. Please enjoy this new, Western-style arranged form of the beef bowl.

Product Name: Selectable 60-Type Lunch Set, From 530 yen Selectable Main Menu: Beef Bowl, Spicy Green Onion and Egg Beef Bowl with plenty of green onions Daikon Radish with Ponzu Sauce Beef Bowl, Kimchi Beef Bowl Cheese Beef Bowl, Uma-Toma Cheese Beef Bowl Selectable Side Menu: Raw Vegetables, Raw Egg, Soft-Boiled Egg, Pickles, Mt. Fuji Kimchi Cola, Pork Miso Soup, Cold Tofu, Domestic Grated Yam, Potato Salad with Raw Vegetables *Prices include tax. *Available for takeout. When taking out, miso soup requires a separate fee. *Shareholder complimentary tickets can be used for the above menu.

Release Date: Tuesday, April 7, 2026, from 11:00 AM *Sales hours are during lunch time from 11:00 AM to 3:00 PM.

Target Stores: Matsuya stores nationwide, excluding some stores *For sales status, please contact the store directly. *Stores in Okinawa do not offer 'Pickles'.

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