【Matsuya】Matsuya 60th Anniversary Project Part 4: "Matsuya's Choose Your 60 Lunch Set" Appears

Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling "Matsuya's Choose Your 60 Lunch Set" at "Matsuya," which offers gyumeshi, curry, set meals, and other donburi, starting from 11:00 AM on Tuesday, April 7, 2026.

In celebration of the 60th anniversary, choose from 6 main dishes × 10 side dishes for 60 combinations!

Add "excitement" to your daily lunch!

The menu was developed with the concept of "never getting tired of coming every day." We have achieved an overwhelming variety and affordable prices, limited to the lunch time from 11:00 AM to 3:00 PM. You can freely choose combinations according to your mood and preference. For a combination of regular size gyumeshi and a side dish, you can enjoy lunch at an affordable price starting from 530 yen.

Selectable Main Dishes (6 types): Gyumeshi, Negi-tappuri Umakara Negitama Gyumeshi, Onioroshi Ponzu Gyumeshi

Kimchi Gyumeshi, Cheese Gyumeshi, Umatoma Cheese Gyumeshi

Selectable Side Dishes (10 types): Fresh vegetables, Raw egg, Soft-boiled egg, Oshinko (pickles), Fujisan Kimchi

Cola, Tonjiru (pork miso soup), Hiyayakko (cold tofu), Domestic Tororo (grated yam), Potato salad with fresh vegetables

Price: From 530 yen (tax included)

You can enjoy it for "30 yen" less than the total price of individual items.

You can customize your own "strongest set" according to your mood of the day.

*The contents of "Oshinko" may vary depending on the season and store.

Long-awaited new product! "Umatoma Cheese Gyumeshi"

Matsuya's popular "Umatoma" series makes a new appearance, fused with gyumeshi.

The refreshing acidity of the special Umatoma sauce and the rich, melting cheese bring out the maximum flavor of the beef. Please try this new, Western-style arranged gyumeshi.

Product Name　 　Choose Your 60 Lunch Set 　　　　　　　　　　　　　　　　　From 530 yen

Selectable Main Menu: Gyumeshi, Negi-tappuri Umakara Negitama Gyumeshi

Onioroshi Ponzu Gyumeshi, Kimchi Gyumeshi

Cheese Gyumeshi, Umatoma Cheese Gyumeshi

Selectable Side Menu: Fresh vegetables, Raw egg, Soft-boiled egg, Oshinko, Fujisan Kimchi

Cola, Tonjiru, Hiyayakko, Domestic Tororo, Potato salad with fresh vegetables

*Prices include tax.

*Takeout is available. If taking out, miso soup requires an additional charge.

*Shareholder benefit tickets can be used for the above menu.

Release Date　　 April 7, 2026 (Tuesday) 11:00 AM ~

*Sales hours are during lunch time from 11:00 AM to 3:00 PM.

Eligible Stores　　Matsuya stores nationwide, excluding some locations

*Please contact the store directly for sales status.

*"Oshinko" is not available at Okinawa stores.

▶▶Check out great deals

◎Distributing advantageous coupons! Order with "Matsuben Net" for advantageous advance reservations! "Matsuya Foods Official App"

Information on various brands, mobile orders, and Matsuben Net. We also distribute advantageous coupons.

URL：https://www.matsuyafoods.co.jp/mobile/

◎Supports various cashless payments

Cashless payments offer advantageous point rewards. Usage is very simple!

URL：https://www.matsuyafoods.co.jp/qr_payment/

◎Click here for campaign information held at limited stores!

You can check campaign information limited to certain stores and stores where rice refills for set meals are free.

URL：https://www.matsuyafoods.co.jp/matsuya/kobetsu/

◎Matsuya [Official] X (formerly Twitter) account @matsuya_foods

New menus, various campaigns, regional information, introductions to various stores operated by Matsuya Foods, and many other episodes are irregularly posted.