Enter the World of Hot Wheels, Captivating Children and Adults Alike! Experience Authentic Hot Wheels Courses and a Display of Over 300 Hot Wheels at "HOT WHEELS WORLD"

Official Website: https://mattel.co.jp/toys/hot_wheels/event/

Mattel International Inc. (Headquarters: Chuo-ku, Tokyo; President: Keizo Ishii), the Japanese subsidiary of Mattel, Inc., a leading global toy manufacturer, is pleased to announce the first-ever limited-time event for "Hot Wheels," the world's No. 1 die-cast car brand. The event will be held from July 15 (Wed) to July 20 (Mon, holiday), 2026, at the 8th floor of Tobu Department Store, Ikebukuro.

The venue will feature a "Hot Wheels Course Diorama" where visitors can actually race Hot Wheels cars, a venue-exclusive sale of the event commemorative product "Hot Wheels Legend Tour Porsche 935," and a display of over 300 Hot Wheels cars, including Super Treasure Hunts.

The event offers content that allows both children and adults to fully enjoy the world of Hot Wheels.

【Key Highlights】

✓ A limited-time event where fans and families can experience the world of Hot Wheels in reality!

✓ Featuring the "Hot Wheels Course Diorama" where you can enjoy the thrilling world of Hot Wheels by actually racing cars!

✓ An entrance and display featuring over 300 Hot Wheels cars, including "Super Treasure Hunts" and "Monster Trucks"!

✓ Venue-exclusive sale of the event commemorative product "Hot Wheels Legend Tour Porsche 935"!

【Event Contents】

The venue will include attractions for children such as the "Hot Wheels Course Diorama," "Hot Wheels Pedal Car," and "Playland." There will also be a merchandise sales area offering items like "Hot Wheels Color Shifters" that change color in water, and a display of over 300 Hot Wheels cars, including Super Treasure Hunts, ensuring enjoyment for adults as well.

Additionally, limited-edition admission commemorative gifts will be distributed. (Quantities are limited. Please understand this in advance.)

Event details here: https://mattel.co.jp/toys/hot_wheels/event/

"Hot Wheels Course Diorama"

A diorama featuring an authentic Hot Wheels course will be set up at the venue. You can race your mini cars on the thrilling course, complete with loops and jumps. Let's see how fast they can go and what kind of course you can create.

Over 300 Hot Wheels Gather! "Hot Wheels Collection"

Over 300 Hot Wheels cars of various types will be on display at the venue. This is the only event where you can see such a large collection of vehicles all in one place. You might find a rare gem or a new favorite.

Venue-Exclusive Sale of Event Commemorative Product "Hot Wheels Legend Tour Porsche 935"!

The special event-exclusive product, "Hot Wheels Legend Tour Porsche 935," will be sold at the venue.

*Purchase is limited to 2 units per person.

*A voucher will be distributed upon entry.

*Please present the voucher at the merchandise sales area to make your purchase.

*Vouchers are distributed on a first-come, first-served basis and will end once supplies are exhausted. Vouchers are only valid within the event venue.

【Event Overview】

Event Name: HOT WHEELS WORLD

Event Dates: July 15 (Wed) - July 20 (Mon, holiday), 2026

Event Hours: 10:00 AM - 7:00 PM (Last admission 30 minutes before closing)

Venue: Tobu Department Store, Ikebukuro, 8th Floor Event Hall (1-1-25 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-8512)

Access: Directly connected to the West Exit of Ikebukuro Station

Organizer: Movic Promote Service Co., Ltd.

Cooperation: Mattel International Inc.

Event Official Website: https://mattel.co.jp/toys/hot_wheels/event/

Admission Fees:

Adults (Junior high school students and older): 1,200 yen

Children (Elementary school students and younger): 800 yen

Parent-Child Pair Ticket (1 Adult / 1 Child): 1,500 yen

*July 15 (Wed) and July 16 (Thu) require timed entry.

*From July 17 (Fri) onwards, tickets are valid for any day within the period and do not require timed entry.

Sales Channels: Advance Tickets: ASOVIEW!; Same-day Tickets: ASOVIEW!, Event Venue Reception Desk

Ticket Sales Site: https://www.asoview.com/channel/tickets/sAxVGVRzAP/

*Please check the event official website for details.

Notes on Ticket Purchase

*Children aged 1 year and under are free of charge.

*Admission commemorative gifts will be distributed on a first-come, first-served basis, even on timed entry dates (July 15/16).

*Admission commemorative gifts will end once supplies are exhausted.

*The Parent-Child Pair Ticket includes one admission commemorative gift per ticket.

*Sales for the first two days (July 15 and 16) will be on a timed entry basis.

*Timed entry tickets are limited in quantity and may be sold out without prior notice.

*If the planned number of tickets for each time slot is reached with advance sales, same-day tickets will not be available.

*Customers who purchase timed entry tickets are requested to arrive at the venue according to their designated entry time to help alleviate congestion.

*Even with tickets valid for the entire period, entry may be restricted due to crowd conditions.

*Entry will not be permitted if you arrive outside of your designated date and time.

*Information on same-day ticket sales will be announced on our official social media.

About Hot Wheels

Hot Wheels is the world's best-selling die-cast car brand, having manufactured over 8 billion cars to date. Since its launch in 1968, over 1,000 car types and more than 2,000 models have been released. It is a brand that is widely popular and sold worldwide among children and adults alike.

Official X (Japanese): https://x.com/cp_hotwheelsjp

Official YouTube Channel (Japanese): https://www.youtube.com/@HotWheelsJapanese

*Some products shown in these videos and images may not be available in Japan.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the world's most iconic portfolio brands. We deliver an innovative and engaging portfolio of consumer products, experiences and entertainment through our portfolio of iconic brands such as Barbie®, Hot Wheels®, Fisher-Price®, Thomas & FriendsTM, UNO®, MEGA®, Matchbox®, Polly Pocket®, and Masters of the Universe®, among more. Mattel was founded in 1945 and has been a trusted partner in empowering the next generation to explore the wonder of childhood and reach their full potential.