SteaRetail, which inherited NEC Platforms' POS-related business, introduces "Mazrica Sales"

Mazrica Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Eiji Kurosawa; hereinafter "the Company") is pleased to announce that SteaRetail Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture; President and Representative Director: Atsushi Mafune; hereinafter "SteaRetail") has introduced the "Mazrica" series of sales DX platforms to build a sales foundation that visualizes sales activities and supports data-driven decision-making.

SteaRetail Inc. Case Study Here

Background of Introduction SteaRetail is a company that provides POS and ICT systems for restaurants, gas stations, and retail stores. As they rebuilt their sales management foundation with the launch of a new company, they initially managed sales using in-house developed tools. However, the burden of reporting and aggregation tasks, as well as the difficulty of utilizing information, became challenges.

In particular, they emphasized the importance of creating an environment where the next generation of management, who will lead the organization in the future, can make swift and appropriate decisions based on sales status and customer information. After comparing and evaluating multiple tools, they decided to introduce the "Mazrica" series, recognizing its ability to "visualize sales activities" and its "future scalability."

Utilization and Future Outlook SteaRetail began full-scale operation of "Mazrica Sales" in April 2026, managing sales processes for "Distribution," "SS (Gas Stations)," and "Partner Business." Currently, they are utilizing thousands of deal data points and approximately 150,000 customer data points to visualize sales activities and identify key customers.

They are also deepening customer understanding with the AI-powered corporate database "Mazrica Target" and building an analytical foundation using "Mazrica BI." In the future, they aim to further leverage this as a sales foundation that supports data-driven decision-making by utilizing sales data for management decisions.

Comment from Mr. Hiroshi Okano, Deputy General Manager, Retail Business Division, SteaRetail Inc. We wanted to create an environment where the next generation of management could make decisions based on numbers and situations regarding how to allocate human resources, capital, and goods to capture their target markets and generate performance, and where they could act on their own.

With the introduction of the "Mazrica" series, we are advancing the development of a foundation that visualizes sales activities and customer information, enabling data-based decision-making. For SteaRetail, our business is not just about delivering a product and ending the relationship; it's about continuing a long-term relationship with our customers. In the future, we aim to improve customer satisfaction and foster the growth of our sales organization by utilizing past deal and customer contact information, leading to sustainable, data-driven business operations.

【Company Overview】

Company Name: Mazrica Inc. (https://mazrica.com) Headquarters: J.NODE Higashinihonbashi II 6F, 2-7-1 Higashinihonbashi, Chuo-ku, Tokyo Representative: CEO Eiji Kurosawa Established: April 30, 2015 Business Activities: Development and provision of AI solutions

Mazrica Inc. aims to create an environment where people can work creatively and enjoyably, supporting the creation of an environment where working individuals can focus on "thinking for themselves and making decisions" through the development and provision of AI solutions.

Currently, we are addressing on-site challenges, primarily in the sales and marketing domains, and developing and providing the following AI solutions:

"Mazrica Sales": A sales support tool that anyone can use to achieve results.

"Mazrica Target": An AI corporate database specialized for sales.

"Mazrica Engage": A marketing AI agent.

"Mazrica Marketing": Marketing automation.

"Mazrica DSR": Japan's first digital sales room.

▶︎ "Mazrica Business Lab.": A business knowledge media that solves organizational business challenges.

https://product-senses.mazrica.com/senseslab