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MBK Digital Sponsors "Developers Summit 2026," One of Japan's Largest Conferences for IT Engineers

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 9, 2026 10:00 AM ・ Updated Jun 14, 2026 12:03 AM ・ 7 min read ・ Source: PR TIMES

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⚡ Key Points

MBK Digital Co., Ltd.
will sponsor "Developers Summit 2026 Summer," a major conference for IT engineers held from July 16-17, 2026, as a platinum sponsor.
The company will host a session titled "How Will Data Utilization Change with AI Dialogue? 'Meaning Design' in the Generative AI Era to Prevent KPI Misinterpretation," explaining the importance of "meaning" design in data utilization within the generative AI era, using KPI definitions and business context discrepancies as examples.

MBK Digital Co., Ltd. will sponsor "Developers Summit 2026 Summer," a major conference for IT engineers held from July 16-17, 2026, as a platinum sponsor. The company will host a session titled "How Will Data Utilization Change with AI Dialogue? 'Meaning Design' in the Generative AI Era to Prevent KPI Misinterpretation," explaining the importance of "meaning" design in data utilization within the generative AI era, using KPI definitions and business context discrepancies as examples. Speakers will include CTO Kazuhiro Iwao and Lead Data Engineer Yuta Ozaki.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000030.000160977.html Distributor: PR TIMES
Published: Jun 9, 2026

MBK Digital Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Serizawa; hereinafter "MBK Digital"), a wholly-owned subsidiary of Mitsui & Co., Ltd., is pleased to announce its sponsorship as a platinum sponsor for "Developers Summit 2026 Summer" (Organized by: Shoeisha Co., Ltd., CodeZine Editorial Department), to be held at JP Tower Hall & Conference from July 16 (Thu) to 17 (Fri), 2026.

Developers Summit 2026 Summer Overview

Dates: July 16 (Thu) - 17 (Fri), 2026 *Sessions scheduled to start at 11:00 AM on both days

Venue: JP Tower Hall & Conference (Access details)

Registration: Free (Advance registration required)

Event Overview: https://event.shoeisha.jp/devsumi/20260716

MBK Digital's Session

Theme: How Will Data Utilization Change with AI Dialogue? "Meaning Design" in the Generative AI Era to Prevent KPI Misinterpretation

Session Date & Time: July 16 (Thu) 12:40 PM - 1:10 PM

Session Venue: Venue B

Content: With the advancement of generative AI, a world where data is analyzed and utilized through dialogue with AI in natural language is becoming a reality. However, the risk of AI providing plausible but incorrect answers is also increasing, as terms like "sales" or "customer count" can have different meanings depending on the department or business operation. This session will explain why "meaning" design is crucial for realizing data utilization through AI dialogue, using KPI definitions and discrepancies in business context as examples. It will introduce challenges that cannot be fully addressed by traditional Semantic Layers alone, and the utilization of ontology as a next-generation approach connecting data, business concepts, and AI.

[Speaker Introduction]

Kazuhiro Iwao MBK Digital Co., Ltd., Executive Officer, CTO, AI & Data Business Division Google Developer Expert

Executive Officer and CTO at MBK Digital Co., Ltd. Responsible for the AI and data domain, driving the construction of data infrastructure for corporations, analytical utilization, and generative AI application development. Also oversees the technical strategy and development of the company's own products. As a Google Developer Expert, he disseminates information on the utilization of Google Cloud, focusing on BigQuery and Gemini.

Yuta Ozaki MBK Digital Co., Ltd., AI & Data Business Division, Product & Technology Department, Engineering Manager / Lead Data Engineer Jagu’e’r, DATA Saber

Led the establishment of the analytics team. Currently, at MBK Digital Co., Ltd., he is developing the organization as an Engineering Manager while leading data pipeline construction support as a Lead Data Engineer. He also engages in DevRel as a PR Director.

Details here: https://event.shoeisha.jp/devsumi/20260716/session/6862

There will be no online streaming or post-event recorded distribution. We encourage you to register and attend Next Tokyo on this occasion.

[MBK Digital Co., Ltd. Overview]

Head Office Location 2-3-4 Uchikanda, Chiyoda-ku, Tokyo S-GATE Otemachi Kita 2F

President and CEO Shin Serizawa

Business Activities - Planning support for data utilization to digitize corporate decision-making - Digital marketing services - Development of proprietary AI and efficiency improvement in design utilizing overseas AI products

Parent Company Mitsui & Co., Ltd.

Website URL: https://www.mbk-digital.co.jp/ Keywords:

FACT BOX

Source: PR TIMES
Category: Events
Organizations: Mitsui & Co., Ltd. / Shoeisha Co., Ltd.
Dates in source: July 16-17, 2026
Products / services: Data Utilization Planning Support / Digital Marketing Services

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 9, 2026 10:00 AM — Distributor PR TIMES
Collected　Jun 9, 2026 10:29 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 9, 2026 10:00 AM

FAQ

What is the purpose of MBK Digital's sponsorship of "Developers Summit 2026"?

To showcase the company's expertise and solutions in AI and data utilization, particularly "meaning design" for the generative AI era, to IT engineers and industry professionals.

What specifically is "meaning design" explained in the session?

It refers to clearly designing and defining the "meaning" of data to prevent misunderstandings caused by differing KPI and term definitions across departments or operations when generative AI analyzes and utilizes data.

What are the benefits of utilizing ontology?

It is expected to be a next-generation approach that connects data, business concepts, and AI, solving challenges that traditional Semantic Layers cannot address, leading to more accurate data utilization.

Who is MBK Digital's parent company?

MBK Digital's parent company is Mitsui & Co., Ltd.

Can this event be attended online?

No, there will be no online streaming or post-event recorded distribution. On-site registration is required.

Cite this article — HOW TO CITE

Washin AI News Desk“MBK Digital Sponsors "Developers Summit 2026," One of Japan's Largest Conferences for IT Engineers”AI News by Washin Village（和心村）, Jun 9, 2026. https://aeo.idaeo.ai/ai/mbk-digital-co-jp/en/news/2026-06-09-mbk%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB-%E5%9B%BD%E5%86%85%E6%9C%80%E5%A4%A7%E7%B4%9A%E3%81%AEit%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E5%90%91%E3%81%91%E3%82%AB%E3%83%B3%E3%83%95%E3%82%A1%E3%83%AC%E3%83%B3%E3%82%B9-developer

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