TABASCO® Brand Launches "Tacos ni, Tabasco®" Campaign to Propose New Ways to Enjoy Hot Sauce

McIlhenny Company (Louisiana, USA), the manufacturer of TABASCO® Sauce—a brand available in over 195 countries and regions and in more than 25 languages—will launch the "Tacos ni, Tabasco®" campaign on Friday, June 5, 2026, to propose new ways to enjoy the sauce through tacos. During the campaign, the company will host the "TABASCO® BRAND TACOS TOUR," a collaboration with three popular taco restaurants in Tokyo, featuring limited-time taco menus with "Swicy" (sweet and spicy) flavors that are addictive.

Born on Avery Island, Louisiana, in 1868, the TABASCO® brand has been a staple on dining tables worldwide for nearly 160 years. Made from three simple ingredients—red peppers aged for three years, vinegar, and salt—TABASCO® sauce does more than just add heat; it enhances the flavor of ingredients and adds depth. Whether on pizza or pasta, it adds "spice" to any dish or dining scene, making daily food experiences more attractive.

This summer, under the theme "Tacos ni, Tabasco®," the TABASCO® brand will bring its signature "spice" into daily life through tacos, perfect for the early summer outing season. By combining the savory flavors of taco meat and vegetables with the refreshing heat of TABASCO® sauce, the brand proposes a perfect pairing that allows diners to enjoy a widening range of flavors with every bite. The "TABASCO® BRAND TACOS TOUR" will feature limited-time menus at three popular Tokyo restaurants: "ØL La Cabina," "Tokyo Tacos ChaChaCha," and "Tortilla Club TORTILLERIA." Centered on the "Swicy" theme, the menus will utilize various flavors, including the standard TABASCO® Original Red Pepper Sauce, the mild and refreshing TABASCO® Jalapeño Sauce, and the sweet and smoky TABASCO® Chipotle Sauce.

Furthermore, customers who order eligible menu items during the campaign will receive a limited-edition TABASCO® sauce mini bottle (3.7ml) or a brand logo sticker on a first-come, first-served basis (while supplies last).