BELLE BAI is an original fragrance brand developed by M&D Co., Ltd., a company within the Axiasia Group. It was created with the desire to deliver beauty from Fukuoka and was launched by combining creative strengths with accumulated EC sales data.

What is the significance of the POP UP event at Fukuoka PARCO?

This is the first-ever POP UP event for the BELLE BAI brand. It offers customers the opportunity to experience and purchase the brand's five personal fragrances and immerse themselves in the brand's world view.

When and where is the BELLE BAI POP UP event being held?

The event is held from Tuesday, March 31, 2026, to Sunday, April 5, 2026, at Fukuoka PARCO Main Building 1F GATE, located at 2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture.

What kind of products will be available at the POP UP?

The POP UP will feature five types of personal fragrances, specifically 'Belle Bai Belle Number 1/3/5/7/9 Eau de Parfum.' These fragrances are designed to be chosen based on one's sensitivity, individuality, and mood.

M&D Co., Ltd.'s Fragrance Brand 'BELLE BAI' Holds First POP UP at Fukuoka PARCO

Q: How can I access Fukuoka PARCO?

Fukuoka PARCO is directly connected to Exit 7 of the West Exit of the Subway Airport Line 'Tenjin Station,' immediately after the North Ticket Gate of Nishitetsu Tenjin Omuta Line 'Fukuoka (Tenjin) Station,' and is also close to Nishitetsu bus stops.

Published Mar 30, 2026 9:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

Axiasia Group's M&D Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Masahide Kurisaki, hereinafter referred to as M&D) is pleased to announce that its signature brand 'BELLE BAI' will hold its first POP UP event at Fukuoka PARCO for a limited time from Tuesday, March 31, 2026, to Sunday, April 5, 2026.

'BELLE BAI' is an original brand born from M&D's desire, based in Fukuoka, to 'deliver beauty from Fukuoka.' It was launched last October by fusing Axiasia's strength in creativity with the EC sales data that M&D has cultivated over many years.

This will be the brand's first POP UP event, held at Fukuoka PARCO starting Tuesday, March 31, 2026. At the POP UP, you can experience and purchase the five types of personal fragrances offered by 'BELLE BAI.' This is a special opportunity to discover the perfect scent for yourself while experiencing the brand's world view, so please come and visit us.

BELLE BAI POP UP Overview

Event Period: Tuesday, March 31, 2026 - Sunday, April 5, 2026

Location: Fukuoka PARCO Main Building 1F GATE

(2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture)

Business Hours: 10:00 - 20:30

Access:

Directly connected to Exit 7 of the West Exit of the Subway Airport Line 'Tenjin Station'

Immediately after the North Ticket Gate of Nishitetsu Tenjin Omuta Line 'Fukuoka (Tenjin) Station'

Immediately near bus stops for Nishitetsu buses in various directions

Personal Fragrance 'Belle Bai Belle Number' You Can Choose Based on Your Sensitivity, Individuality, and Today's Mood

Five scents inspired by a rich variety of themes are housed in chic bottles as Eau de Parfum.

Belle Bai offers a new style of choosing with 'Belle Numbers' along with the stories contained within the fragrances.

On days when you seek tranquility, days when you want to spread your wings freely, days when you want to be healed by nature—

You can choose the perfect scent according to your mood of the day and your own sensibility.

Belle Bai Belle Number 1/3/5/7/9 Eau de Parfum

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Source: PR TIMES
Category: News

M&D Co., Ltd.'s Fragrance Brand 'BELLE BAI' Holds First POP UP at Fukuoka PARCO

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